Anyone with a smartphone and a few minutes can make a video. Add an internet connection, and you can share it with the world. And that’s not always a good thing. You can do harm to your brand by creating videos that turn people off, instead of making them more curious. Video is a powerful medium, but there’s no point in using video unless you know what to say, and how to present it to your audience. Period.

2 May

So You Want to Be on YouTube. Here’s What Not to Do- (via click for details.)

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