“​content marketing is not about content but what you want to achieve with it. The 80/20 rule works best here: spend 80% of your time promoting content and only 20% of time creating it”

From the article: 

5 little-known tactics to save time on content promotion 

By Lesley Vos

Article link below.

http://blog.scoop.it/2016/10/18/lesley-vos-scoop-tasted-batch-little-known-tactics-save-time-content-promotion/?utm_source=Hot+News+-+Scoop.it&utm_campaign=365882a9c6-news_100316_mon&utm_medium=email&utm_term=0_5563b4386a-365882a9c6-320208913

Tags: content, CONTENT MARKETING, social media