Tag Archives: success

Keep Moving forward!

24 Jul

I’vealways been a writer.

And as I get older I expand my portfolio of work.

Do what you love and never turn back.

(Pardon the sloppy screenshots)

Keep moving forward!

Emojis for Team Productivity ???

23 Jul

Emojis for Team Productivity ???

Hokum or reality?

You be the judge.

Immediacy, Decisively take Massive Action

23 Jun

Immediacy, Decisively take Massive Action

What does it look like? Here is the simple answer you got a coupon for a CVS or Walgreens or Walmart for free photo if you just use the website today. You got the coupon in the email 2 weeks ago and you did it 2 weeks ago. And you already picked it up 2 weeks ago. You didn’t wait for the last minute. You didn’t put it off even though it’s a small matter of free 8 by 10 photo, a trivial matter best for many people.

Happy Memorial Day

27 May

Know the Endgame, How To Educate, Coach and Consult

8 May

Know the Endgame, How To Educate, Coach and Consult.

More cars my son got today.

Slowly working on the concept of money and value. Hey he isn’t even 3 yet but I want him to get it eventually.
In parenting and business know the end result you want to achieve and the material needed to get there.

Buffett: No textbook predicted the strange economy we have today

5 May

https://www.cnbc.com/2019/05/03/buffett-no-textbook-predicted-the-strange-economy-we-have-today.html

Dig into this one folks.

The Importance of Branding

18 Apr

My article as seen in Moov Magazine: The Importance of Branding

Branding, what is that?

You mean Betty Crocker? Air Jordan? Bayer? Nike and Just do it?

YES, to all of the above.

Branding isn’t a buzzword, it is in many ways the lifeblood of your company/business/product.So what is branding?In a nutshell Branding is psychology and your product meeting the market head-on. You can have an amazing products but products have a short lifespan compared to your brand. Let’s take Nike for example they have had thousands upon thousands of shoes with thousands upon thousands of variants on said shoes- but the brand perseveres. When Kraft bought Cadbury for 19.5 billion did they buy recipes? Chocolate?Factories? The answer is a simple no.They bought the brand.Now more than ever your brand is vastly important. As we have entered the internet age your brand can now be seen globally, therefore it can speak for you without you even being there. The strongest Brands out now have a cultural movement not just a social media feel to them.If you look at Toms shoes or some of the new water companies they all have a mission, not just a product that you buy and feel good about. You are joining a movement. You are helping save lives, or transform the planet. In essence they have tapped into your inner being to get you to agree on value. After all, is this not how we price things out- we come to an agreement on the terms of 1 items value?Lastly besides giving your products a purpose Branding can give you differentiation. There are hundreds of cereal brands in the same aisle in every Supermarket across America. But the one that has the brand that speaks to you will take your dollars and your loyalty. And this my friends is what brading is all about. A key concept you buy into gladly and you follow blindly for years. Now that may sound negative to some but let me put it to you like this: Every car I have ever bought is a Honda.Why?Simple I buy into the brand as it is valuable and durable and my dollars worth. And I’ll bet you can find the same examples in your own life.Questions?Concerns?Comments?Feel free to message me at Tony@changeinadvance.com

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