Tag Archives: #branding

The Importance of Branding

18 Apr

My article as seen in Moov Magazine: The Importance of Branding

Branding, what is that?

You mean Betty Crocker? Air Jordan? Bayer? Nike and Just do it?

YES, to all of the above.

Branding isn’t a buzzword, it is in many ways the lifeblood of your company/business/product.So what is branding?In a nutshell Branding is psychology and your product meeting the market head-on. You can have an amazing products but products have a short lifespan compared to your brand. Let’s take Nike for example they have had thousands upon thousands of shoes with thousands upon thousands of variants on said shoes- but the brand perseveres. When Kraft bought Cadbury for 19.5 billion did they buy recipes? Chocolate?Factories? The answer is a simple no.They bought the brand.Now more than ever your brand is vastly important. As we have entered the internet age your brand can now be seen globally, therefore it can speak for you without you even being there. The strongest Brands out now have a cultural movement not just a social media feel to them.If you look at Toms shoes or some of the new water companies they all have a mission, not just a product that you buy and feel good about. You are joining a movement. You are helping save lives, or transform the planet. In essence they have tapped into your inner being to get you to agree on value. After all, is this not how we price things out- we come to an agreement on the terms of 1 items value?Lastly besides giving your products a purpose Branding can give you differentiation. There are hundreds of cereal brands in the same aisle in every Supermarket across America. But the one that has the brand that speaks to you will take your dollars and your loyalty. And this my friends is what brading is all about. A key concept you buy into gladly and you follow blindly for years. Now that may sound negative to some but let me put it to you like this: Every car I have ever bought is a Honda.Why?Simple I buy into the brand as it is valuable and durable and my dollars worth. And I’ll bet you can find the same examples in your own life.Questions?Concerns?Comments?Feel free to message me at Tony@changeinadvance.com

Infographic: 55 SEO tips for Small Businesses

15 Jul

The Infographic: 55 SEO tips for Small Businesses is an excellent resource for the small business owner. Getting SEO right is no small task, but this is a great primer to get you moving in the right direction.

YouTube SEO: A Primer on What NOT To Do

9 Jun

YouTube SEO: A Primer on What NOT To Do

Untitled

Well, folks, it is official- I am a fool of epic proportions.

You see I was trying to churn out that content, videos, blog posts, tweets, Instagram, Tumblr, you name it. And considering myself savvy I set about using the basic apps on my smartphone.

You hear the sound of the fool train coming right?

So I filmed my famous crappy videos and posted them on the various social media outlets. Done. Mission accomplished.

Wrong.

As you can see from the videos I wasn’t using any of the tools at my disposal. What makes it worse is the tools are provided at no cost from YouTube! So a younger guy at my job told me today I had it all backwards, and he’s a smart kid so I fire up the old interwebs and boom, He is 2000% correct.

My views are trash on almost every video. Well actually they are trash for traffic building, sales, brand awareness- you name it. I was just feeling pleased as one video a year old has 1400+ views. HA! Eat that Boston Lloyd!

I’ve spent the last few hours learning some basics, and adding keywords to my videos- video by video. Yes I am a fool don’t be me.

Rather than sell you something or rehash what I learned I want you to click this link: link-assistant

There are tools, free and at cost and a plethora of advice.

Live Brolic!

Free Producttivity App: Textkraft Pocket for iOS

25 Sep

Being productive is the Cornerstone of achieving your goals along with being organized. So get this free app and get busy!

Click pic for download

Marketing 101: They Will Buy

3 Oct

Now this image is  pure marketing genius.

Customer grabs a coffee and as they pay they see this cute lip balm and say heck yeah!

And they buy the preferred flavor. 

Now you have increased sales without adding to work costs etc.

And as they use this lip balm in public you have free marketing and advertising. 

Genius.

What are you doing today to increase your sales and exposure?

How are you driving traffic to your offers?

This article is to get you thinking of the various processes that will increase exposure and the bottom line.

Live Brolic 

Infographic: Are you maintaining a healthy twitter feed? (Via Sprout Social

16 Aug

#thriveorsurvive.

No one goes to the Olympics for silver.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance

http://www.changeinadvance.com

Or simply reply to this article.

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