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Via breibart: SOME CONSUMERS WILL SEE CREDIT SCORES JUMP, STARTING THIS MONTH

13 Apr

Via @wearebreitbartCredit scores for some consumers will jump by as much as 30 percent, starting this month, due to changes in how credit companies report consumer debt and payment history.
The new reporting standards, set to kick in on April 16, the day before Tax Day this year, will require all three major credit reporting companies to exclude tax liens from credit reports, thereby improving credit scores, CNBC reported.

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The Upsell: Paint a Positive Picture 

16 Nov

Quick lesson:

In my current day job I’ve realized one thing- I’m great at putting positive spin on a product.

No seriously, I’m not bragging, we’ll maybe a little, but I’ve been able to get potential customers to see the upside of closing this transaction regardless of the plan they choose.

How this translates to you is simple. Show Value, and the customer will buy.

Is your high ticket item slightly out of your target market’s price range ?

Show Value. 

Client doesn’t see coaching as a necessary expense?

Show Value.

When the client sees that the trade off in value vastly exceeds what they put out in actual dollars they will commit.

Questions?

Concerns?

Comments?

Leave a message below or email me at ttony@changeinadvance.com

LIVE BROLIC!!!

Monday Minute: How to close a prospect know their name

26 Sep

Know the prospect by name. 

Now if you are anything like me you’ve read 1000s of articles on how to prospect, how to close, and Market yourself and your business. 

And there’s one thing that comes up repeatedly and that is to know the person by name

I personally find it quite aggravating that someone will know a derivative of my name but not my actual name. 

Here’s an example someone will say ‘hey Anthony’ but the name is actually a Antonio. 

Now if you want to close someone they have to feel you know them. And if you don’t know their name- you don’t know them at all folks

There is literally no excuse not to remember a name. Now you can tell me you’re bad with names, you have no short-term memory, excetera, excetera. All you did was give me excuses. All you did was lose the prospect or sale. 

Now here’s a trick: As soon as you meet someone use their name in a sentence right away. 

Here’s another trick: If you exchange business cards on the back of the card write their name and something about them. Example: Johnny loves cars. Johnny was a ballplayer. This will be something you can refer back to.  It also makes them a real person.  When you write things down you will remember them better.  In fact I would bet this is true for 95% of the population.

Whether you’re trying to build a big team, trying to close the policy, or trying to sell a car- you have to know their name.

 I can think of about 10 people who I know by name who get my name wrong and it just gets under my skin! Needless to say they did not get my business or my support or my signature or any of the things they were looking for. But you know what they do have? A negative connotation attached to them in my brain-which you never want to happen in sales or recruiting or prospecting. Never.

LIVE BROLIC !!!

Telling the truth in Business

23 Jan

“Do you ever tell the truth Ari?”
“I tell the parts that matter.”

No article, no advice, no infographics.

Just a question or two.

In business, how important is Honesty?

Is it really needed?

Think. Brolic!

Quality Kills Competition

21 Jan

I was running errands and decided I wanted a vegetable patty from a family owned establishment that makes beef, veggie, and chicken patties.
The whole menu is only10 items.
And there was a crowd as well.

So what are the lessons here:

*Quality
The product is the best I’ve ever had and the Sunday line is always out the door when area churches close.
The menu items are all made fresh daily as well.
That is a great selling point in my opinion as I hate frozen food and preservatives.

*Fair Pricing aka value
Over the last decade the price has barely gone up.
Now maybe you’re thinking – bro they make it up on volume!
Damn right!
And how is that a problem?
It isn’t.
Also if they buy in bulk it isn’t a problem.
Based on the crowd I see every time I go their pricing must be great.
And from what I’ve paid their “competitors” I know it is cheaper.
Which leads to the next point-
They are offering an incredible value based on their target audience, and area.
This is just solid business.
Offer the fairest price you can while still creating value, and of course putting some coin in your pocket ;).

*Narrow Focus
This may be the smartest thing they do- and that we all should as well as entrepreneurs.
As the business flourished there wasn’t a massive push to expand their product line. Nope, they just stuck to what works.
A lot of small businesses want to expand product lines and SKUS but this can clog production and throw customers for a loop.
As the old saying goes, If it ain’t broke don’t fix it.

If your main tee line sells 500k units as is- maybe switch the color palette, not add new designs that are risky.
If you sell rims for trucks, skip doing air flow systems.

Every business grows around the moves the boss makes.
So be sure to make your best moves- no half stepping!

#LiveBrolic!
#LeadBrolic!

Put Your Energy into Things YOU can Change

10 Jan

Yes folks,
You should only focus on the things you can change.
Example : if you can’t lower production cost of your product(s),

-Focus on providing greater value.
Make it your mission to consistently add value. Clients and customers will see the consistent increase of value and will return over and over again.

-Give your clients better education on the market so they will know you are providing the superior product.

I could go on with a thousand examples of but I’m sure you get the point.
Focus only on the things you can change.
A concerted effort will take you to the next level of business and satisfy your clientele.

Live Brolic!

Infographic: 7 Statistics that can Raise Your Facebook Engagement Rate

22 Aug

#thriveorsurvive.

No one goes to the Olympics for silver.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance

http://www.changeinadvance.com

Or simply reply to this article.

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