Know the Endgame, How To Educate, Coach and Consult.
More cars my son got today.
Slowly working on the concept of money and value. Hey he isn’t even 3 yet but I want him to get it eventually.
In parenting and business know the end result you want to achieve and the material needed to get there.
https://www.cnbc.com/2019/05/03/buffett-no-textbook-predicted-the-strange-economy-we-have-today.html
Dig into this one folks.
My article as seen in Moov Magazine: The Importance of Branding
Branding, what is that?
You mean Betty Crocker? Air Jordan? Bayer? Nike and Just do it?
YES, to all of the above.
Branding isn’t a buzzword, it is in many ways the lifeblood of your company/business/product.So what is branding?In a nutshell Branding is psychology and your product meeting the market head-on. You can have an amazing products but products have a short lifespan compared to your brand. Let’s take Nike for example they have had thousands upon thousands of shoes with thousands upon thousands of variants on said shoes- but the brand perseveres. When Kraft bought Cadbury for 19.5 billion did they buy recipes? Chocolate?Factories? The answer is a simple no.They bought the brand.Now more than ever your brand is vastly important. As we have entered the internet age your brand can now be seen globally, therefore it can speak for you without you even being there. The strongest Brands out now have a cultural movement not just a social media feel to them.If you look at Toms shoes or some of the new water companies they all have a mission, not just a product that you buy and feel good about. You are joining a movement. You are helping save lives, or transform the planet. In essence they have tapped into your inner being to get you to agree on value. After all, is this not how we price things out- we come to an agreement on the terms of 1 items value?Lastly besides giving your products a purpose Branding can give you differentiation. There are hundreds of cereal brands in the same aisle in every Supermarket across America. But the one that has the brand that speaks to you will take your dollars and your loyalty. And this my friends is what brading is all about. A key concept you buy into gladly and you follow blindly for years. Now that may sound negative to some but let me put it to you like this: Every car I have ever bought is a Honda.Why?Simple I buy into the brand as it is valuable and durable and my dollars worth. And I’ll bet you can find the same examples in your own life.Questions?Concerns?Comments?Feel free to message me at Tony@changeinadvance.com
Knowing When To Rest
This is perhaps the most important factor in my success journey I learned in 2018.
Not getting enough rest:
Clouds judgement
So I had Amazon Prime, heck I’ve had it for years. And now I see that effective this month when I reset my year it’s going to be $20 more. I personally find this egregious.
As they keep adding cost I’m not really getting value. There is no reason for them to raise cost at this point except because they want to hammer me for the one or two parts of the Amazon Prime service I use.
Let’s talk about perceived value.
Amazon Prime get you the free shipping and the discounts and the special bundles and you can get some Kindle books and there’s some other discounts and then now there’s Whole Foods you get a discount and you can get Amazon Prime Store card which is through Synchrony Bank, Amazon itself blah blah blah. So here comes Jeff Bezos saying that they’ve added so much more value that it justifies a 20% increase in the cost of Amazon Prime. I call foul the play. I’d actually call b******* but I don’t want to curse on my own blog.
Even if I use every single option Amazon Prime offered me, literally everything- the photos, the video, the Prime video, the access to Old HBO shows, the Whole Foods, the free delivery, the pantry, Amazon is getting money from me every month excetera excetera I still don’t see any value in adding a 20% increase of cost.
I’d be paying more and using it less.
So it is canceled.
No mess,
No fuss, no muss.
It is done.
Bye Amazon.
The secret to success for small business owners
I post quick crappy videos on instagram and youtube.
Yes crappy.
It is the message I want you to get not the frills and special effects.
