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My article as seen in Moov Magazine: The Importance of Branding
Branding, what is that?
You mean Betty Crocker? Air Jordan? Bayer? Nike and Just do it?
YES, to all of the above.
Branding isn’t a buzzword, it is in many ways the lifeblood of your company/business/product.So what is branding?In a nutshell Branding is psychology and your product meeting the market head-on. You can have an amazing products but products have a short lifespan compared to your brand. Let’s take Nike for example they have had thousands upon thousands of shoes with thousands upon thousands of variants on said shoes- but the brand perseveres. When Kraft bought Cadbury for 19.5 billion did they buy recipes? Chocolate?Factories? The answer is a simple no.They bought the brand.Now more than ever your brand is vastly important. As we have entered the internet age your brand can now be seen globally, therefore it can speak for you without you even being there. The strongest Brands out now have a cultural movement not just a social media feel to them.If you look at Toms shoes or some of the new water companies they all have a mission, not just a product that you buy and feel good about. You are joining a movement. You are helping save lives, or transform the planet. In essence they have tapped into your inner being to get you to agree on value. After all, is this not how we price things out- we come to an agreement on the terms of 1 items value?Lastly besides giving your products a purpose Branding can give you differentiation. There are hundreds of cereal brands in the same aisle in every Supermarket across America. But the one that has the brand that speaks to you will take your dollars and your loyalty. And this my friends is what brading is all about. A key concept you buy into gladly and you follow blindly for years. Now that may sound negative to some but let me put it to you like this: Every car I have ever bought is a Honda.Why?Simple I buy into the brand as it is valuable and durable and my dollars worth. And I’ll bet you can find the same examples in your own life.Questions?Concerns?Comments?Feel free to message me at Tony@changeinadvance.com
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Moov Magazine is out!
Moov Magazine
My favorite magazine I write for.
Honorable. Mention to @thatsplashmag who is catching up faaaaassssssttt!
See my quarterly column and more.
This quarter I cover: The Importance of Branding
Very excited folks.
The @alexardenti agreed to do an interview with me. As a huge fan of his work I reached out with a work sample and Alex graciously agreed.
The lesson here folks is you won’t get a yes if you don’t ask.
Another lesson is simply that if you look to work with the best you will become the best.
Spot-on.
Here is a guaranteed way for you to make money. Figure out two things: -what you love and
-what you’re good at, and find the middle ground.
If you are an awesome photographer and you love to write start a blog on photography. Or you can sell a course online on photography on the same blog.
And you can also sell your photos to stock photo sites.
Apply that same scenario as it pertains to you and work at it daily.
Remember there are no days off when you’re broke 🤡 –
Changeinadvance 