Tag Archives: sales

The Importance of Branding

18 Apr

My article as seen in Moov Magazine: The Importance of Branding

Branding, what is that?

You mean Betty Crocker? Air Jordan? Bayer? Nike and Just do it?

YES, to all of the above.

Branding isn’t a buzzword, it is in many ways the lifeblood of your company/business/product.So what is branding?In a nutshell Branding is psychology and your product meeting the market head-on. You can have an amazing products but products have a short lifespan compared to your brand. Let’s take Nike for example they have had thousands upon thousands of shoes with thousands upon thousands of variants on said shoes- but the brand perseveres. When Kraft bought Cadbury for 19.5 billion did they buy recipes? Chocolate?Factories? The answer is a simple no.They bought the brand.Now more than ever your brand is vastly important. As we have entered the internet age your brand can now be seen globally, therefore it can speak for you without you even being there. The strongest Brands out now have a cultural movement not just a social media feel to them.If you look at Toms shoes or some of the new water companies they all have a mission, not just a product that you buy and feel good about. You are joining a movement. You are helping save lives, or transform the planet. In essence they have tapped into your inner being to get you to agree on value. After all, is this not how we price things out- we come to an agreement on the terms of 1 items value?Lastly besides giving your products a purpose Branding can give you differentiation. There are hundreds of cereal brands in the same aisle in every Supermarket across America. But the one that has the brand that speaks to you will take your dollars and your loyalty. And this my friends is what brading is all about. A key concept you buy into gladly and you follow blindly for years. Now that may sound negative to some but let me put it to you like this: Every car I have ever bought is a Honda.Why?Simple I buy into the brand as it is valuable and durable and my dollars worth. And I’ll bet you can find the same examples in your own life.Questions?Concerns?Comments?Feel free to message me at Tony@changeinadvance.com

Video

Watch “Boiler room – Always Be Closing” on YouTube

21 Sep

Infographic: How Advertising Makes Us Buy

30 Jun

Infographic: How Advertising Makes Us buy.

There is some great info here so take in the details and apply them.

7 streams of income and being a miser… A winning Wednesday get from Mook Millions CEO 

5 Apr

​Extremes without balance rarely lead to extraordinary results. One needs a balance between being a miser and spending money frivolously. Invest in yourself, other’s dreams, and reward yourself. Millionaires usually have at least 7 streams of income which requires a monetary investment. Be smart and get to work!
#WinningWednesday #MookNotes #MooKJewels #BeGreat #AlwaysShining  
Snapchat: mookmillionsceo

Instagram: mookmillionsceo 

Twitter: @mookmillions 

Want to close your prospects, Actively Listen to them

8 Oct

So you want to close your prospects and increase your sales in your direct marketing/mlm and recruiting business.

The best advice anyone is going to give you isn’t new.

It isn’t groundbreaking.

Heck, it’s probably older than the dinosaur!

Listen to understand. Period.

Hear what they say, think on it, wait a lil bit more, ask yourself what it means, then maybe, jusssssssssst maybe you reply. 

You see, often times everything you need to know to close the deal, or know to walk away comes out of the other person’s mouth- if, if, YOU are listening.

Listen, don’t just hear, and your sales will increase.

Your recruiting will increase. 

Success across the board – WILL INCREASE. 

LIVEBROLIC!

Forbes 2016 World’s Billionaires: Meet The Richest People On The Planet – Forbes

9 Mar

A turbulent year for billionaires as the number of 10-figure fortunes drops to 1,810 and the average net worth tumbles too. One constant: Bill Gates Is Again Richest Person On The Planet.

Source: Forbes 2016 World’s Billionaires: Meet The Richest People On The Planet – Forbes

Weekend Reading

7 Feb

I won’t be watching the Super Bowl.
But I will be reading all weekend and hitting the gym to increase my value and get ahead.
Sorry folks, no insults to anyone- I just don’t watch sports.

If you do, enjoy.
Just remember to make sure the TV isn’t holding your dream hostage.

Live Brolic!

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