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McDonald’s launched its first new type of restaurant since the drive-thru

31 Aug

Anton Novoderezhkin\TASS via Getty Images

McDonald’s launched its first new type of restaurant since the drive-thru

Wow.

Is it innovation or is it madness?

Is it ruining the workplace or reinvigorating it?

The Importance of Branding

18 Apr

My article as seen in Moov Magazine: The Importance of Branding

Branding, what is that?

You mean Betty Crocker? Air Jordan? Bayer? Nike and Just do it?

YES, to all of the above.

Branding isn’t a buzzword, it is in many ways the lifeblood of your company/business/product.So what is branding?In a nutshell Branding is psychology and your product meeting the market head-on. You can have an amazing products but products have a short lifespan compared to your brand. Let’s take Nike for example they have had thousands upon thousands of shoes with thousands upon thousands of variants on said shoes- but the brand perseveres. When Kraft bought Cadbury for 19.5 billion did they buy recipes? Chocolate?Factories? The answer is a simple no.They bought the brand.Now more than ever your brand is vastly important. As we have entered the internet age your brand can now be seen globally, therefore it can speak for you without you even being there. The strongest Brands out now have a cultural movement not just a social media feel to them.If you look at Toms shoes or some of the new water companies they all have a mission, not just a product that you buy and feel good about. You are joining a movement. You are helping save lives, or transform the planet. In essence they have tapped into your inner being to get you to agree on value. After all, is this not how we price things out- we come to an agreement on the terms of 1 items value?Lastly besides giving your products a purpose Branding can give you differentiation. There are hundreds of cereal brands in the same aisle in every Supermarket across America. But the one that has the brand that speaks to you will take your dollars and your loyalty. And this my friends is what brading is all about. A key concept you buy into gladly and you follow blindly for years. Now that may sound negative to some but let me put it to you like this: Every car I have ever bought is a Honda.Why?Simple I buy into the brand as it is valuable and durable and my dollars worth. And I’ll bet you can find the same examples in your own life.Questions?Concerns?Comments?Feel free to message me at Tony@changeinadvance.com

Infographic: Decoding the Dress Code

30 Sep

Infographic: Decoding the Dress Code is a quick primer on how you should dress based on the event.

Dress for the future you want n

ot the job you hate.

Interview with Alex Ardenti coming soon

20 Sep

Very excited folks.
The @alexardenti agreed to do an interview with me. As a huge fan of his work I reached out with a work sample and Alex graciously agreed.

The lesson here folks is you won’t get a yes if you don’t ask.

Another lesson is simply that if you look to work with the best you will become the best.

Know Your Worth

23 Jul

Know Your Worth

So folks this will probably be a two-part blog.

At my day job I am in an interim position and I was also in a leadership program. A special task within my leadership program was to assume a role that is also interim, that in theory fast-tracks you for management.

Now 5 Weeks Later I interviewed for the newer position, I have done everything they asked, and now have been denied it.

It is interesting because I also have the chance to Simply reapply but not interview to get a secondary spot for the same position.

I am currently mulling over going back to my original no management, no perks position. Why you ask?

Because in my heart I am not a second-place candidate. And I think the strongest message I can send to my employer, myself, and my son is that I have to control my destiny and never settle for less. Having discussed it with my spouse who is in agreement I am mildly conflicted but leaning towards going back to my original position. I will maintain my pay. Despite my work and these multiple sort of promotion/semi- promotions I have never had a raise.

Now this is customary where I work, that doesn’t mean I have to accept it either. To be continued…

Infographic: 55 SEO tips for Small Businesses

15 Jul

The Infographic: 55 SEO tips for Small Businesses is an excellent resource for the small business owner. Getting SEO right is no small task, but this is a great primer to get you moving in the right direction.

Follow up to the previous infographic on your freelance hourly rates

14 Jul

I wanted to let you know that setting a higher freelance fee is better than setting a low one.

First you need to recognize your worth and all you you bring to the table- every single transaction.

Second you need to know that you can start at hundred and drop to 50, but you can’t start at 50 and go to 100.

Remember settimg a low bar for your pricing aka your worth may work as an opener but if you undervalue yourself how can you expect others to value you?

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