Quality Kills Competition

21 Jan

I was running errands and decided I wanted a vegetable patty from a family owned establishment that makes beef, veggie, and chicken patties.
The whole menu is only10 items.
And there was a crowd as well.

So what are the lessons here:

*Quality
The product is the best I’ve ever had and the Sunday line is always out the door when area churches close.
The menu items are all made fresh daily as well.
That is a great selling point in my opinion as I hate frozen food and preservatives.

*Fair Pricing aka value
Over the last decade the price has barely gone up.
Now maybe you’re thinking – bro they make it up on volume!
Damn right!
And how is that a problem?
It isn’t.
Also if they buy in bulk it isn’t a problem.
Based on the crowd I see every time I go their pricing must be great.
And from what I’ve paid their “competitors” I know it is cheaper.
Which leads to the next point-
They are offering an incredible value based on their target audience, and area.
This is just solid business.
Offer the fairest price you can while still creating value, and of course putting some coin in your pocket ;).

*Narrow Focus
This may be the smartest thing they do- and that we all should as well as entrepreneurs.
As the business flourished there wasn’t a massive push to expand their product line. Nope, they just stuck to what works.
A lot of small businesses want to expand product lines and SKUS but this can clog production and throw customers for a loop.
As the old saying goes, If it ain’t broke don’t fix it.

If your main tee line sells 500k units as is- maybe switch the color palette, not add new designs that are risky.
If you sell rims for trucks, skip doing air flow systems.

Every business grows around the moves the boss makes.
So be sure to make your best moves- no half stepping!

#LiveBrolic!
#LeadBrolic!

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