Immediacy, Decisively take Massive Action
What does it look like? Here is the simple answer you got a coupon for a CVS or Walgreens or Walmart for free photo if you just use the website today. You got the coupon in the email 2 weeks ago and you did it 2 weeks ago. And you already picked it up 2 weeks ago. You didn’t wait for the last minute. You didn’t put it off even though it’s a small matter of free 8 by 10 photo, a trivial matter best for many people.
Changeinadvance 
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