“content marketing is not about content but what you want to achieve with it. The 80/20 rule works best here: spend 80% of your time promoting content and only 20% of time creating it”
From the article:
By Lesley Vos
Article link below.
#thriveorsurvive.
No one goes to the Olympics for silver.
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Via: My Clever Agency
#thriveorsurvive.
No one goes to the Olympics for silver.
Thoughts? Concerns?
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Want to learn how to invite?
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Tony@Changeinadvance.com
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Diversify folks.
Spanish speaking customers are a large market and online they are a force to be reckoned with.
I’ll skip the spiel, the facts in this infographic make it clear that you need spanish content.
Grow your business with some simple, low key diversity and you won’t be sorry.
#thriveorsurvive.
No one goes to the Olympics for silver.
Thoughts? Concerns?
Questions? Think I’m wrong?
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Need ideas?
Want to learn how to invite?
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Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
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CONTENT IS KING.
OR IS CONSISTENCY KING?
Not to long ago I was discussing this site’s statistics with my best friend. And I mentioned that I had a lot better results when I blog a lot. I mean daily. You see when you miss days the people who get the posts sent automatically- well they get nothing.
And new followers and fans- they get 100% of that same nothing.
Blogging is more than words.
It is ACTION.
Every time I blog I gain, I win. Not just from the perspective of building my business but of honing my craft. As I create more and more content I’ve noticed that my content gets better. It was pretty sweet as an epiphany. So I was on this high, thinking it was all good. I’d learned, I’d grown.
The lesson was simple: Content is King. Great content, and a lot of it was the crucial factor that was going to take me to the top. I had ideas concepts and a plan.
Fast forward a few minutes in our conversation (and in my mindset about 3 years lol) and my best friend shattered my illusion. How you ask? He simply said no, Consistency is King.
Ouch. Damn.
Yup folks he was right, I was wrong.
And it was earth shattering.
You see I’m big on not missing the obvious. I pride myself on being a thinker. And this time I out thought myself.
I was on the right track, wrong train. I live in New York City so trains are an integral part of my existence. I used them forever. Even now as an avid driver I use the train at times. It can be easier even if its not as cool. You see 42nd st is a hub. There are 10 or more trains meeting at this one destination. However if you hop on the 6 line and need the 2 line you are going to the wrong area. And this was my story.
I was focused on content- and a lot of it. And there in lies the answer to the riddle. Simply put I had the right idea- I was just reading it wrong.
Content is necessary. It is wanted.
But Consistency Is King.
It wasn’t my content, it wasn’t the quality. It was how frequently I posted said content and quality.
The true Linchpin is Consistency.
It always was and always will be in blogging. To blog is to do so freely and regularly.
And the statistics don’t lie.
When I’m consistent my traffic is as well.
Recently my wife was in the hospital so I blogged very little. I was fortunate to have some amazing new contact and a network. That pushes my content because they believe in its worth. That being said I’d have done even better if I was blogging more. So I’m writing tomorrow’s posts today. I’m working on being better than I can be.
A consistent work ethic will give me more than a great post.
It will give me consistent legitimacy.
It will make me better.
It will make my blog better.
And overall the discipline of blogging makes me a winner regardless of outcome.
#blogheavy.
#thriveorsurvive.
“If you can’t invest in you, who will?”
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Tony@Changeinadvance.com
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THREE DOLLARS PLEASE.
So my friends. We all have needs. Dreams. And of course we all need more mula. I don’t care if you are a consistent six figure earner. More money helps anyone and everyone get ahead. Now before you get the money you need a few things. A plan per say. No better yet a SYSTEM that is a plan. And a few other tools to go with these things.
And I have great news for you:
I’m not trying to sell you a thing!
And the total cost of what I suggest you buy is about 3 bucks. Yes THREE DOLLARS. Better than the lottery and I’m not even angling for an affiliate commission folks. I just want a group of winners with me at the finish line. Simply put. If we all win, we can than work together to win bigger. And if we are all wealthy, well that doesn’t hurt either right?
Do YOU have:
A plan
A dream board
A goal sheet
A financial status sheet
A debt elimination plan
An income creation plan
A wealth accumulation structure?
You see I have these things and they are quite handy. Actually as a unit they created the very framework for my business and no they aren’t my product and I didn’t learn them from one person. By having more than one mentor I have learned a few strategies and a healthy number of solutions to my business woes and some great tips for health. That is what good mentors do- they educate and create balance for you.
And so without further ado:
-A plan.
A plan is key. You don’t have to know what you are doing to create the framework. Every house has a blueprint and then a frame that everything else builds off of. Jay-Z in his auto-bio said that the greatest thing he and his two partners did was make a business plan once they had committed. It wasn’t the greatest or most concise, but it gave them the layout and the drive to succeed. Dreams are just that until you make them part of an action plan. So list the steps you see needing to happen for you to dominate.
Then seek out advice.
Edit.
And GET TO WORK!
-A dream board.
A dream board is a simple thing with immense power.
Go get a piece of cardboard about 3×6.
A pair of scissors.
A glue stick.
And some magazines or your laptop.
Next find images of the things you want in life. A pic of a cruise ship for great vacations. The new cadillac CTS, a Rarri. A dream home. All of these should be cut out and posted on your dream board. Lastly put the dream board where you can’t help but see it. All the time. This will help you to focus on your dreams which will fuel your mind to find opportunities and make money.
A goal sheet.
Easy. One piece of paper and a pen. List all your goals in any order you like. they’re your goals after all. These must encompass: Business goals
Life goals
Family goals
Career goals
And any others you want in there. Make it work and make 3 copies.
-A financial status sheet.
You won’t get where you want or need to be if you don’t know your starting point.
Write out your current financial needs- rent, utilities, cell phone, tithes, fun, car lease, insurance. Any of these and all of them if applicable. Any thing you spend money on consistently is on this list. Mortgage, student loans, cigarettes. All of it. Know where your money is going.
Next write what is coming in. You know what goes out so see the income that funds it.
After this see if you have a surplus or a deficit. If you make four grand every month and your expenses are three and a half grand congrats. If not, start eliminating. HBO isn’t a necessity.
-A debt elimination plan.
Almost all of us have debt. How many have a plan to remove it? Now that you did the financials see what money you can free up to pay debts. Start with the small ones and then as they disappear use the money that is added to remove bigger and bigger debts consecutively.
-An income creation plan.
How are you going to thrive?
How will you make more money?
How will that money make you money?
On paper draft your ideas towards making more money and then doubling this money. In our economy this is rare but if you don’t shoot for the moon you’re a fool. Now that you made your plan- see a professional. Get some guidance. Don’t buy anything per say but learn. And definitely save.
SAVE SAVE SAVE.
You can’t deal with life’s issues without an emergency fund and a life contingency fund. Save anything you can and you are a winner. Save ten percent and you are a king.
-A wealth accumulation structure.
You got the money, you’re crushing the debt. Now how do we get richer. Do you buy land or stocks?
Etfs or silver?
Gold or commodities?
Its up to you. The world is yours. I invest in numismatics regularly. But since I’m not a professional I strongly suggest you see a financial professional. I’m not one. I’m just a guy who makes informed decisions. Do the same my friends.
#thriveorsurvive.
Work harder on yourself than you do on your job- Jim Rohn.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
Or simply reply to this article.
Fyi- we at Changeinadvance.com are not financial advisers nor do we claim to be. These are opinions. Seek professionals for all your money related issues people.
#thriveorsurvive
Part 3. You only need to do THREE (3) things to be successful in ANY business.
So I cut yesterdays article at the second step. And I did that on Monday too. And again I swear it wasn’t a gimmick or ploy, I just wanted to let the first two steps sink in. We discussed creating content and generating traffic. Now, finally its here.
Part 3 in the series:
-(Increase) Conversions.
So we talked about creating content and generating traffic. And now you have got those two steps working. For three months now you have plugged away and made it all work. Its not the numbers and statistics you thought you would get but traffics up three hundred percent from the content you made. Your videos are snazzy, your blog full of inspiration and poignant articles and insightful anecdotes. You have arrived in grand fashion. Heck even Google has finally indexed you and that was awesome!
The nasty secret though: no one has bought your products. No one has joined your teams. A few peoples emails and numbers are in your files and you’ve got great response to your words, and the product you. Believe in 200%. And that leaves you uptight.
Let’s figure this out together.
*Most people say no, ACCEPT IT.
I don’t care who you are. A large amount of your prospects will say NO. They may sat yeah, and when sign time; blank dotted line. a lot of people talk and talk is cheap. So don’t be discouraged. And never be ashamed. Want to make it work- know your conversion rate. If you get 80 opt-ins and only 8 convert- you have a ten percent closing rate. Now what does that mean? You know how many people you have to speak to on average to reap the rewards. 80 isn’t a lot. I used to do 108+ calls an hour at one job, each to a different individual. And in two languages. I was also ten years younger so if a I can….
The best part is your ‘no’s’ are your practice people in a way. How many swings does Tiger Woods take? How many shots did Michael Jordan take? Get the picture.
Lastly: keep going until you get a no. It will generally take five or six interactions to seal the deal. So be on point, be cordial, smile.
*Change your posture.
This is a big one. If you look like a shark in a suit based on demeanor. You will fail. You may draw some bait, and a lot of sharks- but in the end the sharks will feed on each other. You need a team. Attack from that angle. You are here to build not conquer. Get a solid foundation by adjusting your posture so it draws people and gives you a comfortable platform to move from. I won’t belabor this one with words. Let it sink in.
*DON’T Care.
Seriously, don’t. When you care about every little no you miss the big yes who builds a seven figure income. When a no bothers you, you miss the sale in front of you by being blind to it, rude, or plain old foolish. I hated rejection. It killed me when a friend said no. And a stranger was worse even though I never had to see them again. It crushed me. You see I tool it personal. However a lot of people won’t want or need what you have to offer. Other won’t see your vision. And some don’t want to see the vision. Some people keep their heads in the sand by choice while others don’t even know its in the sand. And so the question becomes why care? Strangers won’t be seen again so speak to ten a day or better. That doesn’t mean be callous or aloof- simply don’t care. When rejection like fear becomes either an ally or a tally mark you will cross a great horizon and feel and achieve a freedom and success that probably eluded you for years. Worry about being better not about Bob who said nawwwww.
*Adjust your sales funnels and lead capture pages.
I’ll close with this. Ever seen a fisherman ply his trade? Ever notice that different fish require different bait? Ever noticed that you won’t eat trash when you asked for steak. And so must your sales funnels and lead capture pages be. Are these pages drab? Are they too busy? Do people read, or watch the video and say this jerk is gonna rob me?
Odds are yours’ do these things. Now if its to basic then you are losing people. A good salesman has panache and bravado. People like what they see and are drawn to him. They like him and want what he has to offer, heck they’ll take two! A good sales funnel will get people to give you their info because they want you to call or they are ready to buy. A bad one shows tells them RUN! Color, variety, and videos work well. Good copyright is savory as well.
Now if you have the electric circus you might get a few net surfers and the kids too cool to wear their glasses-but expect no more. Ever go to the mall and the guy who hounds you for his commission is at every turn? Sorry folks but I despise this guy. Wait until I need you. Know your limits and your material and when the time comes I’ll let you close me. And so must your pages be. Not too much- aim to be concise.
Don’t bully your public with intelligence either. Huh? Yup I said it. If you are verbose or use SAT words all day- they won’t be captured. Its like the kid who’s parents lies are so grandiose he knows he’s getting a shot when they get to their destination and not a new bike. Ok maybe he gets the bike- but he doesn’t want to endure the first part. And he doesn’t like being tricked. And neither do your future partners. Give them a good tour, let them be excited. But don’t smother them.
Remember when everyone who was on myspace learned to copy and paste preset html so their pages had flash and all kinds of music and lightning and dancing rhinos (that one sounds cool I think)- well don’t do that. Myspace floundered and so will you. Clean, fluid, concise and consistent. Make those your guides and you will win.
Remember folks all your work is for naught if you don’t convert. So grow your conversion rates by having great content and tons of traffic.
Be a Ferrari, on a Los Angeles highway during rush hour- and you will take home the prom queen. Or any dream you wish.
Send me your thoughts on this post-
Leave me a message at:
http://www.changeinadvance.wordpress.com
And as a reward I will get 1000 to 1200 backlinks to my next two followers. And the same for the first person to comment.
The first person to follow, comment, and follow me on twitter and or facebook will get an ninety minutes of training via Skype or Phone call.
#thriveorsurvive.
The Great Challenge of Life by Jim Rohn
Here’s the great challenge of life – You can have more than you’ve got because you can become more than you are.
I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is, it will go back to where you are. Somebody once said if you took all the money in the world and divided it among everyone equally; it would soon be back in the same pockets. However, you can have more because you can become more. You see, here is how the other side of the coin reads – unless you change how you are, you will always have what you’ve got. The marketing plan won’t do it. It ‘s a good plan but it won’t work without you. You’ve got to work it. It is the human effort that counts. If you could send a sales manual out to recruit – wouldn’t that be lovely? The major thing that makes the difference is what YOU do.
In order to have more, you need to become more. The guy says “If I had a good job I would really pour it on, but I have this lousy job so I just goof off.” If that is your philosophy, you are destined to stay there. Some people say if I had a lot of money I would be really generous, but I don’t have much so I’m not generous. See, you’ve got to change that philosophy or you will never have “the lots of money.” Unless YOU change, IT won’t change. Amazingly, however, when we throw out our blame list and start becoming more ourselves – the difference is everything else will begin to change around us.
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
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Want a mentor or maybe the guy who will bounce ideas back and forth with you?
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http://www.changeinadvance.wordpress.com
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Or simply reply to this article.
#thriveorsurvive
Part 2. You only need to do THREE (3) things to be successful in ANY business.
-Generate Traffic.
So I cut yesterdays article after the first step. Actually it wasn’t a gimmick or ploy, I just wanted to let that first burst rattle around in your brains for 24 hours or so.
And so we discussed creating content and where to do it. And at that where it could be done for free!
Now let’s get unpack this together.
Part 2 in the series:
-Generate Traffic.
Generating traffic is a big step.
So you know how to blog and where to place it. And that is the first step in generating traffic.
*Post strategically.
This involves not just writing the blog but adding a few things.
Always, always use your blogs address in your articles, blogs, and or content. http://www.HiImMe.com- whatever the link you mention it. Let people always know who you are. When you participate where your audience already gathers you are shooting fish in a barrel to use an old saying.
*Keywords.
These will define your blog in a way I can’t equate. When people are searching for help, or an mlm. Or they need advice, or want a mentor- they will get on Google or Baidu or yahoo and search the most common terms. And if they are vague- these search engines will use the most successful and best ranked keywords to answer you in a way that should exceed your expectations. (More on this another day.)
*Target your content to an Audience likely to share.
If you love fishing, don’t blog about it on an ultimate frisbee blog. Concisely put: tell those who want to hear you what you have to say. LOL! Okay that’s convoluted I’ll admit. However: you read this blog because you either like my writing style or you think I’m pretty much on point.
And that being said- you won’t share my blog with Joe baseball who couldn’t care about business. He’s Joe baseball for petes sake! He does his job and goes to every game. Now your cousin who just joined a business like yours…. See my point.
*A way to do this in a similar way is to join linkedin and wait for the free adwords coupons they will send.
This will help you to drive traffic to your page using a proven strategy. And heck its FREE! I won’t spend time on this because to sell you on buying more they will help you get it right.
*Always mention that you are there to help. Not the most fundamental step but I learned it indirectly from my mentor. His posts and webinars, even his youtube videos either offered help directly, implied he was willing, or flat out offered help for barter/cash. And I loved it. I wanted help. I needed it.
Actually, I still do lol, and will until I’m retired. I even got my first student two weeks ago. And the best part is that as I mentor her I’m sharpening my scythe and acquiring more tools simultaneously! It is amazing what giving back and helping will do. Let them ask. They will when your contents good. Another hook to use is offer X amount of free hours as a mentor in exchange for other services. Let them help you with a testimony once they get results.
People are naturally attracted to those who make it no burden to help them. Be the go to guy and you will become captain Conversion…. But that’s TOMOORROW’S ARTICLE!
Holy haberdashery Batman!
We have been baited again!
Not exactly but I want you to read this.
TWICE.
And as a reward I will get 1000 to 1200 backlinks to my next five followers. And the same for the first 3 people to comment.
And the first person to follow, comment, and follow me on twitter and or facebook will get an hour of training via Skype or Phone call.
Who’s with me!
“Failure is not a single, cataclysmic event. You don’t fail overnight. Instead, failure is a few errors in judgement, repeated everyday.” – Jim Rohn
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Changeinadvance@gmail.com
@changeinadvance
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Find me on linkedin too.
Or simply reply to this article.
#thriveorsurvive
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