CONTENT IS KING- OR IS IT…

27 Jan

CONTENT IS KING.

OR IS CONSISTENCY KING?

Not to long ago I was discussing this site’s statistics with my best friend. And I mentioned that I had a lot better results when I blog a lot. I mean daily. You see when you miss days the people who get the posts sent automatically- well they get nothing.
And new followers and fans- they get 100% of that same nothing.
Blogging is more than words.
It is ACTION.
Every time I blog I gain, I win. Not just from the perspective of building my business but of honing my craft. As I create more and more content I’ve noticed that my content gets better. It was pretty sweet as an epiphany. So I was on this high, thinking it was all good. I’d learned, I’d grown.
The lesson was simple: Content is King. Great content, and a lot of it was the crucial factor that was going to take me to the top. I had ideas concepts and a plan.

Fast forward a few minutes in our conversation (and in my mindset about 3 years lol) and my best friend shattered my illusion. How you ask? He simply said no, Consistency is King.
Ouch. Damn.
Yup folks he was right, I was wrong.
And it was earth shattering.
You see I’m big on not missing the obvious. I pride myself on being a thinker. And this time I out thought myself.

I was on the right track, wrong train. I live in New York City so trains are an integral part of my existence. I used them forever. Even now as an avid driver I use the train at times. It can be easier even if its not as cool. You see 42nd st is a hub. There are 10 or more trains meeting at this one destination. However if you hop on the 6 line and need the 2 line you are going to the wrong area. And this was my story.
I was focused on content- and a lot of it. And there in lies the answer to the riddle. Simply put I had the right idea- I was just reading it wrong.
Content is necessary. It is wanted.
But Consistency Is King.
It wasn’t my content, it wasn’t the quality. It was how frequently I posted said content and quality.

The true Linchpin is Consistency.
It always was and always will be in blogging. To blog is to do so freely and regularly.
And the statistics don’t lie.
When I’m consistent my traffic is as well.

Recently my wife was in the hospital so I blogged very little. I was fortunate to have some amazing new contact and a network. That pushes my content because they believe in its worth. That being said I’d have done even better if I was blogging more. So I’m writing tomorrow’s posts today. I’m working on being better than I can be.
A consistent work ethic will give me more than a great post.
It will give me consistent legitimacy.
It will make me better.
It will make my blog better.
And overall the discipline of blogging makes me a winner regardless of outcome.
#blogheavy.
#thriveorsurvive.

“If you can’t invest in you, who will?”

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

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2 Responses to “CONTENT IS KING- OR IS IT…”

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