Part 3. You only need to do THREE (3) things to be successful in ANY business.

8 Aug

Part 3. You only need to do THREE (3) things to be successful in ANY business.

So I cut yesterdays article at the second step. And I did that on Monday too. And again I swear it wasn’t a gimmick or ploy, I just wanted to let the first two steps sink in. We discussed creating content and generating traffic. Now, finally its here.
Part 3 in the series:

-(Increase) Conversions.

So we talked about creating content and generating traffic. And now you have got those two steps working. For three months now you have plugged away and made it all work. Its not the numbers and statistics you thought you would get but traffics up three hundred percent from the content you made. Your videos are snazzy, your blog full of inspiration and poignant articles and insightful anecdotes. You have arrived in grand fashion. Heck even Google has finally indexed you and that was awesome!
The nasty secret though: no one has bought your products. No one has joined your teams. A few peoples emails and numbers are in your files and you’ve got great response to your words, and the product you. Believe in 200%. And that leaves you uptight.
Let’s figure this out together.

*Most people say no, ACCEPT IT.
I don’t care who you are. A large amount of your prospects will say NO. They may sat yeah, and when sign time; blank dotted line. a lot of people talk and talk is cheap. So don’t be discouraged. And never be ashamed. Want to make it work- know your conversion rate. If you get 80 opt-ins and only 8 convert- you have a ten percent closing rate. Now what does that mean? You know how many people you have to speak to on average to reap the rewards. 80 isn’t a lot. I used to do 108+ calls an hour at one job, each to a different individual. And in two languages. I was also ten years younger so if a I can….
The best part is your ‘no’s’ are your practice people in a way. How many swings does Tiger Woods take? How many shots did Michael Jordan take? Get the picture.
Lastly: keep going until you get a no. It will generally take five or six interactions to seal the deal. So be on point, be cordial, smile.

*Change your posture.
This is a big one. If you look like a shark in a suit based on demeanor. You will fail. You may draw some bait, and a lot of sharks- but in the end the sharks will feed on each other. You need a team. Attack from that angle. You are here to build not conquer. Get a solid foundation by adjusting your posture so it draws people and gives you a comfortable platform to move from. I won’t belabor this one with words. Let it sink in.

*DON’T Care.
Seriously, don’t. When you care about every little no you miss the big yes who builds a seven figure income. When a no bothers you, you miss the sale in front of you by being blind to it, rude, or plain old foolish. I hated rejection. It killed me when a friend said no. And a stranger was worse even though I never had to see them again. It crushed me. You see I tool it personal. However a lot of people won’t want or need what you have to offer. Other won’t see your vision. And some don’t want to see the vision. Some people keep their heads in the sand by choice while others don’t even know its in the sand. And so the question becomes why care? Strangers won’t be seen again so speak to ten a day or better. That doesn’t mean be callous or aloof- simply don’t care. When rejection like fear becomes either an ally or a tally mark you will cross a great horizon and feel and achieve a freedom and success that probably eluded you for years. Worry about being better not about Bob who said nawwwww.

*Adjust your sales funnels and lead capture pages.
I’ll close with this. Ever seen a fisherman ply his trade? Ever notice that different fish require different bait? Ever noticed that you won’t eat trash when you asked for steak. And so must your sales funnels and lead capture pages be. Are these pages drab? Are they too busy? Do people read, or watch the video and say this jerk is gonna rob me?
Odds are yours’ do these things. Now if its to basic then you are losing people. A good salesman has panache and bravado. People like what they see and are drawn to him. They like him and want what he has to offer, heck they’ll take two! A good sales funnel will get people to give you their info because they want you to call or they are ready to buy. A bad one shows tells them RUN! Color, variety, and videos work well. Good copyright is savory as well.
Now if you have the electric circus you might get a few net surfers and the kids too cool to wear their glasses-but expect no more. Ever go to the mall and the guy who hounds you for his commission is at every turn? Sorry folks but I despise this guy. Wait until I need you. Know your limits and your material and when the time comes I’ll let you close me. And so must your pages be. Not too much- aim to be concise.
Don’t bully your public with intelligence either. Huh? Yup I said it. If you are verbose or use SAT words all day- they won’t be captured. Its like the kid who’s parents lies are so grandiose he knows he’s getting a shot when they get to their destination and not a new bike. Ok maybe he gets the bike- but he doesn’t want to endure the first part. And he doesn’t like being tricked. And neither do your future partners. Give them a good tour, let them be excited. But don’t smother them.
Remember when everyone who was on myspace learned to copy and paste preset html so their pages had flash and all kinds of music and lightning and dancing rhinos (that one sounds cool I think)- well don’t do that. Myspace floundered and so will you. Clean, fluid, concise and consistent. Make those your guides and you will win.

Remember folks all your work is for naught if you don’t convert. So grow your conversion rates by having great content and tons of traffic.

Be a Ferrari, on a Los Angeles highway during rush hour- and you will take home the prom queen. Or any dream you wish.

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The Great Challenge of Life by Jim Rohn

Here’s the great challenge of life – You can have more than you’ve got because you can become more than you are.

I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is, it will go back to where you are. Somebody once said if you took all the money in the world and divided it among everyone equally; it would soon be back in the same pockets. However, you can have more because you can become more. You see, here is how the other side of the coin reads – unless you change how you are, you will always have what you’ve got. The marketing plan won’t do it. It ‘s a good plan but it won’t work without you. You’ve got to work it. It is the human effort that counts. If you could send a sales manual out to recruit – wouldn’t that be lovely? The major thing that makes the difference is what YOU do.

In order to have more, you need to become more. The guy says “If I had a good job I would really pour it on, but I have this lousy job so I just goof off.” If that is your philosophy, you are destined to stay there. Some people say if I had a lot of money I would be really generous, but I don’t have much so I’m not generous. See, you’ve got to change that philosophy or you will never have “the lots of money.” Unless YOU change, IT won’t change. Amazingly, however, when we throw out our blame list and start becoming more ourselves – the difference is everything else will begin to change around us.


Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Find me on linkedin too.
Or simply reply to this article.


2 Responses to “Part 3. You only need to do THREE (3) things to be successful in ANY business.”

  1. purplechosen21 August 8, 2012 at 10:39 am #

    This is well said. I appreciate this whole series and really and truly, you should be writing a book. This applies to me right now because I do need to increase my conversions. I’m having quite a few challenges due to poor time management. This is because I have other obligations that I am currently doing so I don’t have time to really go all out for my business, but I’m going to be strategic by coming up with strategies to make it better. This will be mapped out on a weekly basis on Sundays possibly.

    • changeinadvance August 8, 2012 at 1:30 pm #

      You’re on the right path.
      Knowing your limitations is smart, however if you live by them only you will never rise to your full potential.
      Sundays is a good plan as it will preface your week and give you time to create an agenda.
      You need only stick with it now.
      Need help?
      Sometimes a mentor or accountability partner will spur you beyond your present and propel you well beyond your future.
      We should talk, email me.

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