Tag Archives: Create Content

Part 3. You only need to do THREE (3) things to be successful in ANY business.

8 Aug

Part 3. You only need to do THREE (3) things to be successful in ANY business.

So I cut yesterdays article at the second step. And I did that on Monday too. And again I swear it wasn’t a gimmick or ploy, I just wanted to let the first two steps sink in. We discussed creating content and generating traffic. Now, finally its here.
Part 3 in the series:

-(Increase) Conversions.

So we talked about creating content and generating traffic. And now you have got those two steps working. For three months now you have plugged away and made it all work. Its not the numbers and statistics you thought you would get but traffics up three hundred percent from the content you made. Your videos are snazzy, your blog full of inspiration and poignant articles and insightful anecdotes. You have arrived in grand fashion. Heck even Google has finally indexed you and that was awesome!
The nasty secret though: no one has bought your products. No one has joined your teams. A few peoples emails and numbers are in your files and you’ve got great response to your words, and the product you. Believe in 200%. And that leaves you uptight.
Let’s figure this out together.

*Most people say no, ACCEPT IT.
I don’t care who you are. A large amount of your prospects will say NO. They may sat yeah, and when sign time; blank dotted line. a lot of people talk and talk is cheap. So don’t be discouraged. And never be ashamed. Want to make it work- know your conversion rate. If you get 80 opt-ins and only 8 convert- you have a ten percent closing rate. Now what does that mean? You know how many people you have to speak to on average to reap the rewards. 80 isn’t a lot. I used to do 108+ calls an hour at one job, each to a different individual. And in two languages. I was also ten years younger so if a I can….
The best part is your ‘no’s’ are your practice people in a way. How many swings does Tiger Woods take? How many shots did Michael Jordan take? Get the picture.
Lastly: keep going until you get a no. It will generally take five or six interactions to seal the deal. So be on point, be cordial, smile.

*Change your posture.
This is a big one. If you look like a shark in a suit based on demeanor. You will fail. You may draw some bait, and a lot of sharks- but in the end the sharks will feed on each other. You need a team. Attack from that angle. You are here to build not conquer. Get a solid foundation by adjusting your posture so it draws people and gives you a comfortable platform to move from. I won’t belabor this one with words. Let it sink in.

*DON’T Care.
Seriously, don’t. When you care about every little no you miss the big yes who builds a seven figure income. When a no bothers you, you miss the sale in front of you by being blind to it, rude, or plain old foolish. I hated rejection. It killed me when a friend said no. And a stranger was worse even though I never had to see them again. It crushed me. You see I tool it personal. However a lot of people won’t want or need what you have to offer. Other won’t see your vision. And some don’t want to see the vision. Some people keep their heads in the sand by choice while others don’t even know its in the sand. And so the question becomes why care? Strangers won’t be seen again so speak to ten a day or better. That doesn’t mean be callous or aloof- simply don’t care. When rejection like fear becomes either an ally or a tally mark you will cross a great horizon and feel and achieve a freedom and success that probably eluded you for years. Worry about being better not about Bob who said nawwwww.

*Adjust your sales funnels and lead capture pages.
I’ll close with this. Ever seen a fisherman ply his trade? Ever notice that different fish require different bait? Ever noticed that you won’t eat trash when you asked for steak. And so must your sales funnels and lead capture pages be. Are these pages drab? Are they too busy? Do people read, or watch the video and say this jerk is gonna rob me?
Odds are yours’ do these things. Now if its to basic then you are losing people. A good salesman has panache and bravado. People like what they see and are drawn to him. They like him and want what he has to offer, heck they’ll take two! A good sales funnel will get people to give you their info because they want you to call or they are ready to buy. A bad one shows tells them RUN! Color, variety, and videos work well. Good copyright is savory as well.
Now if you have the electric circus you might get a few net surfers and the kids too cool to wear their glasses-but expect no more. Ever go to the mall and the guy who hounds you for his commission is at every turn? Sorry folks but I despise this guy. Wait until I need you. Know your limits and your material and when the time comes I’ll let you close me. And so must your pages be. Not too much- aim to be concise.
Don’t bully your public with intelligence either. Huh? Yup I said it. If you are verbose or use SAT words all day- they won’t be captured. Its like the kid who’s parents lies are so grandiose he knows he’s getting a shot when they get to their destination and not a new bike. Ok maybe he gets the bike- but he doesn’t want to endure the first part. And he doesn’t like being tricked. And neither do your future partners. Give them a good tour, let them be excited. But don’t smother them.
Remember when everyone who was on myspace learned to copy and paste preset html so their pages had flash and all kinds of music and lightning and dancing rhinos (that one sounds cool I think)- well don’t do that. Myspace floundered and so will you. Clean, fluid, concise and consistent. Make those your guides and you will win.

Remember folks all your work is for naught if you don’t convert. So grow your conversion rates by having great content and tons of traffic.

Be a Ferrari, on a Los Angeles highway during rush hour- and you will take home the prom queen. Or any dream you wish.

Send me your thoughts on this post-
Leave me a message at:
http://www.changeinadvance.wordpress.com

And as a reward I will get 1000 to 1200 backlinks to my next two followers. And the same for the first person to comment.
The first person to follow, comment, and follow me on twitter and or facebook will get an ninety minutes of training via Skype or Phone call.

#thriveorsurvive.

The Great Challenge of Life by Jim Rohn

Here’s the great challenge of life – You can have more than you’ve got because you can become more than you are.

I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is, it will go back to where you are. Somebody once said if you took all the money in the world and divided it among everyone equally; it would soon be back in the same pockets. However, you can have more because you can become more. You see, here is how the other side of the coin reads – unless you change how you are, you will always have what you’ve got. The marketing plan won’t do it. It ‘s a good plan but it won’t work without you. You’ve got to work it. It is the human effort that counts. If you could send a sales manual out to recruit – wouldn’t that be lovely? The major thing that makes the difference is what YOU do.

In order to have more, you need to become more. The guy says “If I had a good job I would really pour it on, but I have this lousy job so I just goof off.” If that is your philosophy, you are destined to stay there. Some people say if I had a lot of money I would be really generous, but I don’t have much so I’m not generous. See, you’ve got to change that philosophy or you will never have “the lots of money.” Unless YOU change, IT won’t change. Amazingly, however, when we throw out our blame list and start becoming more ourselves – the difference is everything else will begin to change around us.

#thriveorsurvive.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Changeinadvance@gmail.com
@changeinadvance
Facebook.com/changeinadvance
http://www.changeinadvance.wordpress.com
Find me on linkedin too.
Or simply reply to this article.

#thriveorsurvive

Part 2. You only need to do THREE (3) things to be successful in ANY business.

7 Aug

Part 2. You only need to do THREE (3) things to be successful in ANY business.

-Generate Traffic.

So I cut yesterdays article after the first step. Actually it wasn’t a gimmick or ploy, I just wanted to let that first burst rattle around in your brains for 24 hours or so.
And so we discussed creating content and where to do it. And at that where it could be done for free!
Now let’s get unpack this together.
Part 2 in the series:

-Generate Traffic.
Generating traffic is a big step.
So you know how to blog and where to place it. And that is the first step in generating traffic.

*Post strategically.
This involves not just writing the blog but adding a few things.
Always, always use your blogs address in your articles, blogs, and or content. http://www.HiImMe.com- whatever the link you mention it. Let people always know who you are. When you participate where your audience already gathers you are shooting fish in a barrel to use an old saying.

*Keywords.
These will define your blog in a way I can’t equate. When people are searching for help, or an mlm. Or they need advice, or want a mentor- they will get on Google or Baidu or yahoo and search the most common terms. And if they are vague- these search engines will use the most successful and best ranked keywords to answer you in a way that should exceed your expectations. (More on this another day.)

*Target your content to an Audience likely to share.
If you love fishing, don’t blog about it on an ultimate frisbee blog. Concisely put: tell those who want to hear you what you have to say. LOL! Okay that’s convoluted I’ll admit. However: you read this blog because you either like my writing style or you think I’m pretty much on point.
And that being said- you won’t share my blog with Joe baseball who couldn’t care about business. He’s Joe baseball for petes sake! He does his job and goes to every game. Now your cousin who just joined a business like yours…. See my point.

*A way to do this in a similar way is to join linkedin and wait for the free adwords coupons they will send.
This will help you to drive traffic to your page using a proven strategy. And heck its FREE! I won’t spend time on this because to sell you on buying more they will help you get it right.

*Always mention that you are there to help. Not the most fundamental step but I learned it indirectly from my mentor. His posts and webinars, even his youtube videos either offered help directly, implied he was willing, or flat out offered help for barter/cash. And I loved it. I wanted help. I needed it.
Actually, I still do lol, and will until I’m retired. I even got my first student two weeks ago. And the best part is that as I mentor her I’m sharpening my scythe and acquiring more tools simultaneously! It is amazing what giving back and helping will do. Let them ask. They will when your contents good. Another hook to use is offer X amount of free hours as a mentor in exchange for other services. Let them help you with a testimony once they get results.
People are naturally attracted to those who make it no burden to help them. Be the go to guy and you will become captain Conversion…. But that’s TOMOORROW’S ARTICLE!
Holy haberdashery Batman!
We have been baited again!

Not exactly but I want you to read this.
TWICE.

And as a reward I will get 1000 to 1200 backlinks to my next five followers. And the same for the first 3 people to comment.
And the first person to follow, comment, and follow me on twitter and or facebook will get an hour of training via Skype or Phone call.
Who’s with me!

“Failure is not a single, cataclysmic event. You don’t fail overnight. Instead, failure is a few errors in judgement, repeated everyday.” – Jim Rohn

#thriveorsurvive.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Changeinadvance@gmail.com
@changeinadvance
Facebook.com/changeinadvance
Find me on linkedin too.
Or simply reply to this article.

#thriveorsurvive

You only need to do THREE (3) things to be successful in ANY business.

6 Aug

You only need to do THREE (3) things to be successful in ANY business.

So a lot of people are online making money. And a lot more are trying to and either failing or missing goals and key conversion moments. Well I’ve got a sure fire, simple, three step plan to get you there.
What are the three magic steps?
*Create Content.
*Generate Traffic.
*Increase Conversions.

That’s it. Folks. And you can start free.
Now let’s get unpack this together.

-Create Content.
What? How? Who? Lol, I understand what I’m saying makes sense but is vastly foreign to most of my readers. But this is really easy though. First are you on Facebook, Twitter, Myspace, Bebo, Four-Square and so forth? No, get on it. Social media is the wave of the future. It is what every major and minor company is relying on to get ahead and save lost sales and in some cases increase sales; ie revenue.
Let me backtrack one step here. Create a name, a concept, or idea that you will use. Or simply use your name: @bobby_ross, facebook.com/bobby_ross. I made those up but you can do that and more. Now that you picked the name/concept and started your social media marathon. Create content. How? Well let people know who you are. Sell later introduce now. Post pics if you like. Favorite quotes. These are things that like minded people will appreciate and be drawn too. And that is a vastly simplified way of targeted marketing. The people who like what you like are good prospects. The people who are chasing success are also good. And those who don’t opt-in etc may just teach you a thing or two. My mentor doesn’t follow me on twitter but we dialog regularly via email.
-Do you have an email account? Cool get a new one and if you don’t like this idea make it and then set it to forward to your private one.
-Now that all of that’s settled let’s cover the grand daddy of content in my corner of the universe: blogging.
I love to blog and started small. I loved quotes and posted a bunch. Good quotes will always motivate me and at times light a fire under me that gets me excited and I churn out the content. In fact a great quote many times sparks a simple idea which then unravels into a three to five part concept that becomes what you are reading now. When this happens I’m actually quite excited.
-Next I map out, aka outline my article and find another quote if needed to go with my article. Then I start writing. Something anything. I now use WordPress but I started on tumblr. Tumblr was cool because it posted to my twitter and tumblr as well (@changeinadvance, facebook.com/changeinadvance). However WordPress seemed to allow more room for growth and it posts to five entities for me which is better exposure. It also tracks my stats and hits so I didn’t have to add those features.
But I digress, content right- that’s what it’s all about. People want to know who you are. What you do. Why you do it. And HOW you do it. You could have free Ferraris but if you’re a jerk in your pitch you won’t unload them (Fyi- you have to pay taxes on such freebies.) People want leadership. They want to know that anyone can be you. My mentor was broke, in foreclosure and now has tremendous success. He is a top earner in one venture, a high earner in an educational venture, and is even highly sought after as a mentor, guest speaker, and teacher of many key aspects of our business. And he talks to you and writes his blog like he’s speaking to his close friends. Get the idea? We want to create usable, enjoyable, start-up friendly content.
-After the quotes I posted pics and videos from my heroes. Now this works but I suggest making you your own articles. I also at times link to existing news stories and then create content around how this specific economic or political issue may impact business and or the financial freedom of my readers and myself. This is good because it isn’t just your thoughts, but it creates a common venue via the article you are linking back to and sharing with your audience.
-Lastly add a youtube to your repertoire of tricks. Add videos from others for sure. Inspiring ones. However what really sells, and is proven statistically is videos starring you. The public wants to see you. They don’t need Tim Burton or 3D quality- they need to meet you. Heck film it with your iphone or blackberry. Its the candid, REAL you that will bring you fans and teammates. And a huge lot of traffic. Which will be step two tomorrow. So tune in my friends for part two of this series.

“Success is nothing more than a few simple disciplines, practiced every day.” – Jim Rohn

#thriveorsurvive.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Changeinadvance@gmail.com
@changeinadvance
Or simply reply to this article.

#thriveorsurvive

Next up

5 Aug

Get ready for a great simple article coming tomorrow that will outline and show you the only three steps you have to do to be successful in your business.
And you can begin the process towards progress FREE!

#thriveorsurvive

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