Tag Archives: Conversions

They Don’t Convert!

21 Aug

They Don’t Convert!

So a lot of my readers are in networking marketing it would seem from the feedback I receive. And there are a few repetitious themes. The big ones are leads and conversions. Now we’ve spoke on this before but a mentor spoke some simple wisdom into my ear and I refuse not to share it.

If you’re a network marketer you already know that new leads, new recruits and consistent conversions are the only way your business will grow. Even if you’re a human dynamo without a great and expansive team behind you struggle will be your middle name. I have two or three mentors and all of them build well. I say two or three because one of these fine fellows isn’t a direct mentor but his methodologies and the courses I’ve bought of his qualify him as such. I even has a pseudo mentor. And he was only concerned with numbers. See the issue my friends? My mentors build teams. It isn’t to sign you fast and ‘on to the nex one’ as Jay-z put it. Its sign you up, teach you, train you, drill- repeat. This in turn builds a legacy. Not just money but a team that is long standing, appreciative, humble, and whole. And that is success.

The other guy is bouncing from business to business he always has a quick idea and a new biz for me to join. The problem here is that I can’t depend on him. He says he’s there but when people don’t stick he doesn’t either. He’s had five, yes 5 businesses in two years. And two jobs. Now that is hustle. And its also divide focus. Its also a sign that he goes after dollars so fast he doesn’t care about the people. And he was in Zeek big time. Not putting down Zeek but I have needs, we all do. Leaders need training too. My first mentor is in a business I left. And he still mentors me! This man is great. He’s accomplished, learned, and cool. If not for his product I’d have stayed. He is more than his leads. He is a leader.

Now as for the next issue:
-Everyone wants leads.
And as we have said before your network won’t grow or your business without them. Now you can do Solo ads, youtube, blogs et al. But you have to have a system in place. And you have to offer more than pipe dreams. Most people have been approached by someone who does mlm or network marketing or even just a different insurance carrier. Yet few are approached by leaders and innovators. Are you one or the other? Are you both? If not aim to be. You lead by doing and by caring. That’s it. Innovation; hey you don’t have to invent the wheel as the saying goes- just see the methods and tools for what they are. FASTER. People are creating tools and concepts and scripts at a rate that baffles the mind. The only question left is if you will chase these down and spend the money. Sorry folks but it takes money to make money. Get it done folks.

-Everyone is worried about conversions.
First don’t be. Not everyone converts. That’s a FACT. And the less you care the better you do. Not to say you should be blazay towards your business or life- yet there is a fine line between care and being fanatical. A no isn’t the end of the world. Ask every married guy. We all heard a NO a few times. Every guy in fact has asked a girl out and gotten rejected. No biggie the girls out number us guys. And in life and business its the same. Accept the no. Heck, let them be your motivation to exceed.
Second why are you chasing conversions?
You know what the real meat of this article is? Simple: they aren’t converting- FIND NEW PEOPLE. What do you think every business in the world does. Coke and Pepsi don’t cry at losses in the profit margin. They create diversified income streams that lead to larger profits and less risk.
So in turn, you- WE must do the same.
When people don’t convert don’t brow beat them. Move On. Either you failed or they don’t want in. Not a problem. The solution is two fold:
You sharpen your game.
You get new leads.
And ill only speak on the second part as you should be doing the first one daily. Instead of ostracizing your leads and or friends and family and warm and cold markets- you get more leads. That’s it.
You recruit every where you go.
You ask people you are afraid to.
You buy the leads if you have to.
It doesn’t matter how but you GET MORE LEADS. You share your knowledge, your passion, and your vision and you will win

So next time you are gum- get more leads. Find New People.


Some people plant in the spring and leave in the summer. If you’re signed up for a season, see it through. You don’t have to stay forever, but at least stay until you see it through. -Jim Rohn

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Part 3. You only need to do THREE (3) things to be successful in ANY business.

8 Aug

Part 3. You only need to do THREE (3) things to be successful in ANY business.

So I cut yesterdays article at the second step. And I did that on Monday too. And again I swear it wasn’t a gimmick or ploy, I just wanted to let the first two steps sink in. We discussed creating content and generating traffic. Now, finally its here.
Part 3 in the series:

-(Increase) Conversions.

So we talked about creating content and generating traffic. And now you have got those two steps working. For three months now you have plugged away and made it all work. Its not the numbers and statistics you thought you would get but traffics up three hundred percent from the content you made. Your videos are snazzy, your blog full of inspiration and poignant articles and insightful anecdotes. You have arrived in grand fashion. Heck even Google has finally indexed you and that was awesome!
The nasty secret though: no one has bought your products. No one has joined your teams. A few peoples emails and numbers are in your files and you’ve got great response to your words, and the product you. Believe in 200%. And that leaves you uptight.
Let’s figure this out together.

*Most people say no, ACCEPT IT.
I don’t care who you are. A large amount of your prospects will say NO. They may sat yeah, and when sign time; blank dotted line. a lot of people talk and talk is cheap. So don’t be discouraged. And never be ashamed. Want to make it work- know your conversion rate. If you get 80 opt-ins and only 8 convert- you have a ten percent closing rate. Now what does that mean? You know how many people you have to speak to on average to reap the rewards. 80 isn’t a lot. I used to do 108+ calls an hour at one job, each to a different individual. And in two languages. I was also ten years younger so if a I can….
The best part is your ‘no’s’ are your practice people in a way. How many swings does Tiger Woods take? How many shots did Michael Jordan take? Get the picture.
Lastly: keep going until you get a no. It will generally take five or six interactions to seal the deal. So be on point, be cordial, smile.

*Change your posture.
This is a big one. If you look like a shark in a suit based on demeanor. You will fail. You may draw some bait, and a lot of sharks- but in the end the sharks will feed on each other. You need a team. Attack from that angle. You are here to build not conquer. Get a solid foundation by adjusting your posture so it draws people and gives you a comfortable platform to move from. I won’t belabor this one with words. Let it sink in.

*DON’T Care.
Seriously, don’t. When you care about every little no you miss the big yes who builds a seven figure income. When a no bothers you, you miss the sale in front of you by being blind to it, rude, or plain old foolish. I hated rejection. It killed me when a friend said no. And a stranger was worse even though I never had to see them again. It crushed me. You see I tool it personal. However a lot of people won’t want or need what you have to offer. Other won’t see your vision. And some don’t want to see the vision. Some people keep their heads in the sand by choice while others don’t even know its in the sand. And so the question becomes why care? Strangers won’t be seen again so speak to ten a day or better. That doesn’t mean be callous or aloof- simply don’t care. When rejection like fear becomes either an ally or a tally mark you will cross a great horizon and feel and achieve a freedom and success that probably eluded you for years. Worry about being better not about Bob who said nawwwww.

*Adjust your sales funnels and lead capture pages.
I’ll close with this. Ever seen a fisherman ply his trade? Ever notice that different fish require different bait? Ever noticed that you won’t eat trash when you asked for steak. And so must your sales funnels and lead capture pages be. Are these pages drab? Are they too busy? Do people read, or watch the video and say this jerk is gonna rob me?
Odds are yours’ do these things. Now if its to basic then you are losing people. A good salesman has panache and bravado. People like what they see and are drawn to him. They like him and want what he has to offer, heck they’ll take two! A good sales funnel will get people to give you their info because they want you to call or they are ready to buy. A bad one shows tells them RUN! Color, variety, and videos work well. Good copyright is savory as well.
Now if you have the electric circus you might get a few net surfers and the kids too cool to wear their glasses-but expect no more. Ever go to the mall and the guy who hounds you for his commission is at every turn? Sorry folks but I despise this guy. Wait until I need you. Know your limits and your material and when the time comes I’ll let you close me. And so must your pages be. Not too much- aim to be concise.
Don’t bully your public with intelligence either. Huh? Yup I said it. If you are verbose or use SAT words all day- they won’t be captured. Its like the kid who’s parents lies are so grandiose he knows he’s getting a shot when they get to their destination and not a new bike. Ok maybe he gets the bike- but he doesn’t want to endure the first part. And he doesn’t like being tricked. And neither do your future partners. Give them a good tour, let them be excited. But don’t smother them.
Remember when everyone who was on myspace learned to copy and paste preset html so their pages had flash and all kinds of music and lightning and dancing rhinos (that one sounds cool I think)- well don’t do that. Myspace floundered and so will you. Clean, fluid, concise and consistent. Make those your guides and you will win.

Remember folks all your work is for naught if you don’t convert. So grow your conversion rates by having great content and tons of traffic.

Be a Ferrari, on a Los Angeles highway during rush hour- and you will take home the prom queen. Or any dream you wish.

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The Great Challenge of Life by Jim Rohn

Here’s the great challenge of life – You can have more than you’ve got because you can become more than you are.

I have found that income seldom will exceed your own personal development. Once in a while income takes a lucky jump, but unless you grow out to where it is, it will go back to where you are. Somebody once said if you took all the money in the world and divided it among everyone equally; it would soon be back in the same pockets. However, you can have more because you can become more. You see, here is how the other side of the coin reads – unless you change how you are, you will always have what you’ve got. The marketing plan won’t do it. It ‘s a good plan but it won’t work without you. You’ve got to work it. It is the human effort that counts. If you could send a sales manual out to recruit – wouldn’t that be lovely? The major thing that makes the difference is what YOU do.

In order to have more, you need to become more. The guy says “If I had a good job I would really pour it on, but I have this lousy job so I just goof off.” If that is your philosophy, you are destined to stay there. Some people say if I had a lot of money I would be really generous, but I don’t have much so I’m not generous. See, you’ve got to change that philosophy or you will never have “the lots of money.” Unless YOU change, IT won’t change. Amazingly, however, when we throw out our blame list and start becoming more ourselves – the difference is everything else will begin to change around us.


Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
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Or simply reply to this article.


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