Its all over.
Newspapers are dying.
Netflix is killing satellite.
Roku and Hulu are taking a chunk out of regular cable and satellite.
Tv as we know it is dead.
Media has to change. Tv is dead. At least in the form we know it. Its akin to a plane where the pilot is dead and no one knows yet because auto-pilot is still on for now.
Change is a must. Nothing stays the same.
And while some cycles will repeat everything will inevitably change.
And so today’s challenge is simply will you change? Will you rise to the occasion or stay where you feel comfortable.
-In order to build upon this let’s start with simply accepting the necessary change. Once you admit that your plans have to be variable by nature you are on the way. Committing to change is the key step.
-Next in line you have to explore what you can change immediately. Examine your business model and look for ways you are falling behind the times. If you are a dot com maybe you blog now. If your android maybe its blackberry time. (I know everyone says they’re failing but multi-billion dollar quarterly revenues say otherwise). Change isn’t easy but starting with small steps will build momentum.
-After that go for what you don’t like to do. What you loathe changing. How do you determine these items/matters? Collect data. See what is and isn’t working in your venture. If you have three ad campaigns and two have a low percentage of conversions then your focus is to wide spread. Collecting data will illuminate failures, missteps, and missed opportunities. Elevation is always the goal and as such you have to look for the ways to achieve this actively. Take the helm and steer your venture to greatness.
Parting thought: The music industry model has failed. Vigorously. The people in charge are clinging to a model that failed almost a decade ago. And instead of growing with the trend they persecute the people who buy the music. And what’s worse is the artists cosign this behave in the mad dash for cash. Many artists even sign 360 deals which in effect give their record label a percentage of anything they do for the life of the contract. In essence your sweat builds their empire. So signing to a major is in effect worthless for many artists as evidenced by the amount of artists going the indie route and self releasing. (See Pretty Lights.). I guess some people want to go the way. of the dinosaur. And this too plays its part as the weak are weeded out via extinction. So Elevate or die.
There is no success to be found where change isn’t welcome.
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