Evolve or be left behind.
So I know this is quite the comical picture but if you take a minute to examine it there is a lesson to be had here.
-Marketing changes with the times.
So, many people are on facebook and will stay no matter if facebook rapes their privacy or not (can I say that and not get sued?). Bottom line is facebook has become an amazing marketing tool but you have to know the rules. A lot of people are doing it wrong and they get two results: nothing or they get banned. And that’s actually a discussion for a different article. But I state these facts to illustrate my point- you have to know what is in and what’s working. Now I’m not advocating Google+ I don’t even have an account with Google+, but the point is you have to time the markets. Marketing is about more than constant repetition. You have to know what to place and where.
A lot of people were late to the Facebook trend and as a result they rushed and did it wrong- bad idea.
Learn your market place.
You can’t market in every arena the same. You have to learn the nuances and make them work for you not against you. Seen the flock that’s in fear because of Google Panda and Google Penguin? Yup they weren’t ready for the markets. You have to be on point. This is a business and if you don’t treat it as such you will lose. Now going with the assumption that you are here to increase traffic and or learn something then you need to know that Google+ and Facebook will both work. As the illustration pointed out you have to be ready for change. Never be caught off guard. I would dare say you should have both as accounts for your marketing and even differentiate content as well.
Google+ hasn’t met some peoples standards but in general you need to be on every page- not figuratively but literally. You want to meet your consumers EVERYWHERE they Are. Google+ is where they are going? So should you then.
The basic premise of this article is that whether you google+ or facebook- be ahead of the times. I advocate for neither but both can increase your opt-ins, partners, and customers in your venture.
The bottom line is be on point. If either supersedes the other you need to be ahead of the curve. Both venues can get you to success if you put in the work. The question is will you put in work on all avenues or will you simply be a favorite follower? Get on board people.
#thriveorsurvive.
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