31 Jul

Everyone seems to have an ipad, heck some of you only shop apple. I’m taking mac air, iphone 4s, and the ever handy ipad. Steve Jobs may have set the bar but he also created a whirlwind of value and a few smart people seized the day. You see ipad and ipod et al after market products is over a billion dollar industry. That’s right the people not directly licensed by apple and or the products not sold in licensed retailers account for a billion plus dollars in sales.
So my friends let’s see what conclusions and lessons we can draw from this fantastic economic activity.

-See the opportunity.
When the ipod took the music world by storm people went ape. The price was irrelevant because people had what they wanted in hand. A product that was cool, sheik, useful and convenient. However the mass marketers and wholesalers who had a brain used this massive media and fan frenzy to line their pockets. Both low quality and high quality goods were churned out daily in a few different countries to feed the consumer greed and fad chasers lust for newer and better. Cases, workout sleeves, special headphones and even watch bands for certain ipod nanos stormed the market in a manner as epic as the taking of the city of troy. People saw and bought. And then bought some more. And as Apple keeps churning out that nifty product the aftermarket does too. Opportunity is staring you in the face- are you looking for it or coasting on your day job?

-You don’t need to have invented the wheel to feast on it.
Now a lot of these aftermarket products are loosely based on or directly copied from apple products and their licensed partners. However this stopped no one from creating competing consumer goods at a tenth of the price or a little more. The smart business men didn’t even create a product. They seized the moment and simply imported the product and tacked on a great enough percentage to fill their coffers and not tick off potential customers. Even 7Eleven got in on the deal selling products they didn’t own, license, or include in their aggressive marketing campaigns. Yet the products are there to catch the windfall of dollars. Are you catching yours?

-Create value.
Simply put make what they don’t know they NEED. People will buy anything if it solves problems, captures their attention or caters to a whim. The ipad was revolutionary in use size, scope- you name. People use them to fly planes, write novels, see cartoons and even manage small fortune 500 companies. You can just check your email too. But what Apple did here was create something that not only appealed to the masses but had an inherent value in many market places and careers. When you blog, or make cars or take photos at the knicks game if you don’t create something of value you are wasting time.
People don’t buy what is worthless.
People buy vintage not used.
People love innovation.
People hate wasted space.
People hate clutter in purses and backpacks- ipad solves many of these issues.
If you solved but one issue or create even a tiny bit of value you will see success you will have a fan base and a loyal customer base to boot.

-Capitalize on a niche market.
We have more or less covered this folks however I want to be clear.
Apple didn’t stop at computers.
Richard Branson has multiple businesses under one umbrella corporation.
Michael Jackson bought the Beatles rights.
In all three of these examples the victor did one thing he capitalized on a certain avenue or avenues. Branson did it over and over. Heck he still does it! Apple is taking television over sooner than we can expect. And Michael knew the Beatles were almost timeless and used his wealth to double down and added to his paychecks a lifetime of lifetimes in supplemental income. Always
Look for the niche market. What people won’t pay for is a phrasing away from Christmas pandemonium.
See it. Do it.


Action is the real measure of intelligence.
– Napoleon Hill #NapoleonHill #Success

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