The Top Reasons Why Your Company Needs a Blog- Part #2
Well folks now that you cut your teeth on the first part- let’s embark on part two of this magical journey into why your company needs a blog.
Rich Snippets, CTR and Google Authorship.
Ever seen those pics when you do a Google search of the authors face and then the topic underlined etc etc? Well that guy or gal is hooked up with Google Authorship and that look they have is what you see through Google SERPs.
Why do these rock? They have a higher CTR aka click-through rate. Statistics have shown that that posts with a Google+ portrait in search results are s-5 times more likely to be clicked- and that means more traffic, more hits, more followers and ultimately more conversions. Nice.
Social Media posts rock- but You own your blog content.
And you also benefit directly from it.
Facebook might say you naw bro, you violated terms. Twitter goes down some times and if you’ve seen recent news- they are cracking down here and there. Pinterest may come down with a case of the buyouts and you never know what the new parent company will opt to do. I could make a longer list but this suffices.
When you post to social media outlets you get some benefits. You close some sales. However they get millions and millions of pages that Google will index. Then they sell more advertising, get better stock valuations-and its all thanks to you.
So you should give them their pages to index in my opinion, without question.
Just don’t let blogging be under-sold or left out of the equation.
Obtaining fans/followers on your site is pretty sure to help achieve your business goals.
Want people to buy your products? Maybe call about your services or fill out a lead generation form? Any of the above and more work more friends and I guarantee you want all of it.
Well folks- people who read your blog are twice as likely to convert or more.
Blogging puts the odds in your favor.
Blog posts have much longer shelf lives.
Ezines, tweets, fb pages and the likes are fleeting, and will be forgotten or lost in the comings days, weeks, and months. Furthermore every timeline refresh pushes you to the side..
Your blog is a great place to create timeless content and focus on matters that either you care about or that are extremely relevant. Not to say you shouldn’t tweet and post about current events, elections and the like. However the important stuff is what you want people to see. Now and later, and all published on your blog.
#thriveorsurvive.
“Myself, Right, Through
An ignorant person with a bad character is like an unarmed robber, but a learned person with a blog is a robber fully armed.”
-Mickey Kaus
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
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