The eighth interview in a series highlighting up and coming entrepreneurs and leaders.
Today we interview DJ XXXOTIC MAMI- CEO XTREME104FM- PIVOT RECORDS- HIP HOP TYMES
And without further ado:
DJ XXXOTIC MAMI/CEO XTREME104FM- PIVOT RECORDS- HIP HOP TYMES
-Where you from?
I am from South Jamaica Queens originally.
-Age?
A woman never tells. (giggle) I will say this though my resume speaks for my experience and longevity in the game. I have worked with some of the best and learned a lot. Things that I share with my team and all those whom I have the fortune of doing business with today. I am forwarding thinking, and about my brand and business. I appreciate those who feel the same, and act on it.
-Tell my readers exactly what you do-
Businesses you own, ventures, products, etc.
I am CEO/ C.O.O of Xtreme 104FM which is a nationally rated Internet Radio brand. We are the reigning UMA award winners for our broadcasting of the A&R Report, which I am the host of along with Dizzy Brown and SuperAgentDre. I also am the CEO of Pivot Music Group. In a nutshell I am a radio personality as well an industry executive, and figurehead. I have been blessed to make a lot of great connections and build not only my brand, but the brand of both PIVOT and XTREME104FM. We welcome everyone to check out our bimonthly publication HIP HOP TIMES which highlights industry news, and unsigned artists. Also we have Straightfromthebooth.com which is a community of like-minded creative individuals who support Hip Hop as a whole, and each other. Our motto is we make unsigned artist mainstream. Through our marketing strategies, promotional initiatives, and widespread reach via Social Media as well as grass roots approaches as well.
-How did you get the entrepreneurial bug?
I’ve always had the entrepreneurial bug, anyone that knows me knows that I think business at all times. I started out laying the groundwork like anyone else and paid my dues, but I always had my eyes on ownership; it just took time. Where me and my team are at now is a blessing, but by no means are we content, its always about the next level. Heightening our brand awareness, and capability.
-How did you get in the game/current foray?
I am a DJ hence the name DJ XXXOTIC MAMI. I started by carrying DJ crates for DJ Clue and Desert Storm when he started at Amazura in Queens NY, not laptops but milk carton crates of vinyl records. I have played/hosted/frequented every venue you can name in the tri-state area, and beyond. I was doing internet radio before actually heading a station. While working for others I always knew I had what it took, but I also know that the blueprint is best built on simmer, so I took my time, learned the business and when the lane opened up I took advantage of the opportunity that presented itself. I have surrounded myself with great people who work hard and we support each other, making sure that the #XTREMETEAM is and will remain a household name.
-What made you embrace your position?
My ambitions made me embrace it. It order to have anything in this world, you have to earn it. I work hard and I relish the rewards, but I always think bigger! The respect I get industry wise, and outside of makes it all worth it. Seeing the dreams of my team come true is rewarding as well.
-What keeps you in your position?
Hard work, Dedication, and most of all knowing my worth as well as the game. HIP HOP is evolutionary, meaning that it changes and to stay relevant you have to change with it. I keep my eyes and ears to the street and mainstream. I am not called the “Queen of the Underground” for no reason (laughs). We work hard on this side, and we appreciate being respected for it. There is not an aspect of my brand that I neglect, I am very hands on and that’s what keeps me where I am at.
-What are your secrets to success?
There aren’t no secrets, opportunity is a universal thing; its on the individual to make the most of it. I always tell people if you work hard things will happen. The only place Success comes before Work is in the dictionary!!!
-What don’t you like in the game?
People who overestimate their value and do not understand that you have to earn your keep in this game. On top of that, most importantly, know the business.
-What do you like in the game?
EVERYTHING ELSE! I love Hip Hop. I have loved it since I was a child. The art, the business, the opportunities. Couldn’t knock it if I tried.
-What would you change in the game?
I would change some of the people, but I’m not gonna say no names. My publicist told me to behave.
-If I gave you a milli what or whom would
you invest in?
#XTREMETEAM. Most importantly our community services division headed by Kwame Davis. YOu can visit Pmggivesback to check out our community service initiatives. We are about more than the music, we are about the culture, the people. Our people! I would invest more into outlets that provide opportunities and uplifting.
-What sets you apart from the game?
Nothing. I AM HIP HOP. I am apart of it, I love it, I live for it. On an individually level, I am cocky so I would tell that there is no one like me, but still and all we are ALL APART OF and CONTRIBUTORS TO HIP HOP as a whole.
-What are your thoughts on 360 deals?
This is where the executive in me comes in. I think that they have their place, but people must do their homework. Not all deals with be customized for one end or the other, its on the individual to make sure their paperwork is right for their situation.
-What made you love hip hop?
The lyrics, I loved the articulation and creativity of my favorite artists. They said some of the things that I was thinking; some of the things that people in my neighborhood were thinking, and the game gave them a chance to be heard by the masses. That’s powerful.
-Who is your fav rapper/lyricist?
Missy Elliott, T.I. and Eric B and Rakim.
-Best person to ever play your position?
You would have to say some of the greats like Russell, L.A. Reid, Kevin Liles, Chris Lighty (RIP), Shakie Steward (RIP), and Jay Z’s of the world to name a few. Executives who had an impact on the game of HIP HOP and its progression
-Best rapper alive?
A lot of you haven’t heard him/her yet. But don’t fret, they will be coming out of the Pivot Music Group camp really soon.
-Advice for my readers?
Check out the Xtreme Team, we are really working hard to give you quality music. We broadcast 7 days a week, we have a tremendous line up. You can check us out : http://www.xtreme104FM.com and on Tune-IN
-Your definition of success?
Respect from your peers, and Numbers, because they don’t lie. WE all know that. Anything that I speak of I can back it up with the numbers. That’s where society is at now, love it or hate it. Its about the numbers, your reach, and your standing.
-Any projects you’d like to promo?
Yeah DJ XXXotic Mami and Xtreme104FM as a house hold name!!!!!
#thriveorsurvive.
Changeinadvance 
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