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Have you met Jean Alerte?

9 May

Have you met Jean Alerte?

I have and the man is on fire! I interviewed him recently at the Latiq Agarde benefit that I was privileged to attend.  As a key note speaker he electrified the room.  We sat down together to discuss, life, leadership, and frozen yogurt.

-When did you begin your entrepreneurial journey?

JA: it began at the age of 18 and has grown and evolved with me.  I am now 31.

What made you write your impressive tome Do Right Do Good?

JA: The goal was to inspire one kid.  One Single kid/teen. That’s it.  And that was prefaced by a young gentleman I worked with who told me “Jean you need to write a book.”  And after thinking about it a while it all came together.

-How long did it take to write Do Right Do Good?

JA: From concept to completion the writing of the book took about 3 months.  It took about a year to complete as far as publishing, cover creation et al.   From its inception it seemed to literally write itself.  It came to me naturally.

-I noticed you don’t sell your book on Amazon, a trend that is quite enormous among new writers-Why?

JA: I donate $10 dollars of every sale to charity.  To sell units through Amazon would cheat those who benefit from these funds.  Every copy is also personally signed by me and shipped by me with a care package.  The personal touch is not only cool but for the young readers it impacts them greatly.  It makes an indelible mark that resonates for them for years to come.

-Do you see more writing in your future?

JA: of course.

-Will you be opening a non-profit such as Latiq to impact even more young lives?

JA: I can see that occurring in the future.

-Recently your newest venture, Brooklyn Swirl, a frozen yogurt stand was featured on Love & Hip Hop, how did that come about?

JA: It was a known favorite of some of the cast and they approached us for filming purposes.  The exposure was great.

-Hiring practice:

JA: I only hire people who live in the same area of Brooklyn where Brooklyn Swirl is located.  It keeps the dollars in the community and builds the economic zone and gives self esteem to the youth I hire.

I could literally write two more pages about Jean.  The son of Haitian immigrants, Jean completed his college education and went on to the finance industry.  He set goals and reached them.  He is literally the definition of follow through.  As an educator I was preach to the young adults I work with that discipline and follow through accomplish more than talent.  Michael Jordan practiced with fervor.  And more to the point he wasn’t the legend from the get go.  He wasn’t above average either.  He worked at it.  Talent helps, but discipline is the key and Jean Alerte may be the living embodiment of it.

Buy the book, donate to the scholarship, eat the yogurt.  If you’re going to support someone he is the obvious choice.


The New Barclays Center in Downtown Brooklyn is now recruiting applicants to fill 2,000 jobs this summer! NYCHA’s Office of Resident Economic Empowerment & Sustainability (REES) is working with Public Housing Communities, Inc. to recruit NYCHA residents from Brooklyn for a series of job fairs to be held in late June and early July. All NYCHA residents from Brooklyn are invited to attend, and NYCHA residents who live near the arena will receive priority consideration.    Recruiting now for: Box Office Food Service Guest Service Operations Security The employers are looking for courteous, reliable, and enthusiastic individuals with flexible schedules.    *Because of the number of applicants, please be prepared to wait a minimum of two (2) hours.    Minimum qualifications: Brooklyn NYCHA resident Valid Driver’s License or State I.D. (Non-Expired) High School Diploma or Educational Equivalent strongly preferred Ability to pass a criminal background check, employment verification and drug screening Willingness to work nights, weekends, and holidays To apply:   ONLINE REGISTRATION IS REQUIRED. You can register at  www.brooklynbarclayscenterjobs.com. If you do not have access to the Internet, you can register at one of the following computer lab locations during the times listed. The exact date and location of your pre-screening appointment will be provided when you register online. Register today!   Pre-Screening Dates!!! Monday June 25, 2012 at 9:00 AM EDT -to- Friday June 29, 2012 at 5:00 PM EDT Take Advantage of The Opportunity l be Apart of History In Brooklyn.

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