Tag Archives: freedom

Ruined Branding a.k.a. Every Dollar Ain’t A Good Dollar

5 Feb

Business MOOVS Column – ‘MAKING MOOVS‘ – Written by Tony Loubriel – Winter 2013

Ruined Branding a.k.a. Every Dollar Ain’t A Good Dollar

 

It’s a new year but for my fellow entrepreneurs it’s the same grind. We work and work, and maybe, just maybe we hang around long enough to be successful. Character, strength and commitment aren’t innate traits. We must cultivate them. That being said I’d like to look at  supreme brands I’ve found flaws with, which if I named and I’d bet they’d lose 20% of their market share.

Designer Bag A Brief History.

I remember being young and my sister who was 5 years older wanted a Designer bag. Not being from money it was obviously out of the question. Certain Designer Names are always synonymous with Quality. They’re known to be not just a designer good but worth the money. As I got older I saw many women spend their money for these quality bags and the complimentary accessories. I even had a designer money clip that was pretty neat. Fast forward to current day and my wife loves Designer Bags. She has the bags, the wallets, etc. I still think their items are snazzy but there is an issue with some of these brands.

Dilution.

Not all, but Some Designer Names have factory outlets. Everyone seems to have them now-a-days. The lowered price, great sales on top of that, and recognizable brands make for some great bargains. I love sales. Saving money while building my business or even just a great deal on Nikes, I’m in. But, there is another side to this issue.

You see Certain Designer Companies got slick. They discovered that they could make a product of similar quality with lower price points, and the fans of the brand would buy it. In fact sales went through the roof! More people could buy Designer items, at a lower price they would buy more items; most likely given statistical analysis. So they made more money through sales but they also made more money as the goods they produced were of a lower “quality.” Not to tarnish anyone’s name or reputation but the outlet goods cost less. Less material or different material yields vast savings.

Now I know everyone is thinking ‘It’s a win win’- but its not.

Over time people will realize that a large percentage of certain Designer goods out are conceivably inferior, at the very least vastly different. So this dilution could ruin the brand. People won’t want different or lower quality. Let’s assume I’m wrong it’s the same quality good, it is no longer exclusive. That my friends was a big part of the appeal. No one wants what everyone has.

How does this affect you and I?

We have to keep our eye on the prize. As an entrepreneur when you sacrifice quality for sales you disappoint your clientele and honestly you’re letting yourself down as well.

I can’t speak for all entrepreneurs but I refuse to be less than excellent. Every product, every article, every blog; I put my all in and make sure it’s a quality product.
Every dollar isn’t a good dollar folks. To make a quick buck but ruin branding is inherently flawed.

Every creation is a reflection of you and your brand. You can offer a lower price point and still churn out quality product- without question.

Only you can decide if it’s better to be diluted and cheap, or valuable and authentic? I’d say the answer is obvious but I’d love to hear from Moov’s readers.
What’s your take? ***

Peace,
T3

Thoughts?
Questions or concerns?
Hit me up @
Tony@changeinadvance.com
@changeinadvance
See more @ http://changeinadvance.com

 

 

 

30 Jan

The scariest moment is always just before you start.

Stephen King

Quick Tip: Get Widgety

29 Jan

Quick Tip: Get Widgety by Krista on January 29, 2013

WordPress.com widgets are a great way to add new content such as your Twitter stream, or to display del.icio.us links, a tag cloud and/or a calendar to your blog, either in the sidebar, header, or footer of your site.

To see the widgets you have available to you, log in to your WordPress.com dashboard and click on Appearance > Widgets. To add a widget, simply click on it and drag it up and over to the right of the widget screen, into the Default Sidebar, Header Area, or Footer Area section of your site. If you choose to use several widgets in your sidebar, for example, you can click and drag them to order them as you see fit.

Here’s a bunch of my favorite widgets:

•Text: Text widgets allow you to enter some custom text, say for a short “About” statement in your sidebar. Text widgets also accept basic HTML, so you can add headings, paragraph breaks, and links if you wish.
•Image: Just as the name implies, the image widget allows you to add a image to your sidebar.
•Tag Cloud: The tag cloud widget shows your most-used tags in a cloud format. The larger the type size for the tag, the more often it’s used on your site.
•Milestone: The milestone widget puts a countdown box on your site, that tells you how many days are left before the big event — you might use it to countdown to a product launch, to your wedding, your birthday, or a graduation, just to give you a few ideas.
•Goodreads: The Goodreads widget connects to your Goodreads profile and displays the covers of your recently read books.

The five widgets I’ve listed here are just a start — there’s many to choose from, and we’re just getting started. This week, Michael Pick brings us a new piece you’ll love on branding and how you can use image widgets to make your blog’s look unique. Additionally, Cheri Lucas will take us a bit deeper on how to use widgets to add your own personal design flair to your site. In the meantime, take a minute to peek at your widgets and drag a few to your sidebar — it’s never too early to start experimenting.

Updated Blogging Series

14 Jan

Updated Blogging Series

Hey folks here we have the complete postings of my latest series on why you need a blog. Every business benefits from a web presence, and as such yours should be brilliant, not lacking or dysfunctional.
I added additional articles from previous posts to aide your transition from novice to blogging machine.

-The Top Reasons Why Your Company Needs a Blog-
part 1
part 2
part 3

-Why you need a Blog and how to blog

Click here

-What You Blog is as important as How You Blog

Click here

-How To Make Money Blogging

Click Here

#thriveorsurvive.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

 

ISSUE 31: HH MAGAZINE GET INSPIRED.

4 Jan

ISSUE 31: HH MAGAZINE.

In the Red Corner – Gold Bullion vs. Certified Coins

1 Jan

In the Red Corner – Gold Bullion vs. Certified Coins.

BY Mike Getlin | September 29 2011 1:18 PM

We gold bulls have been licking our wounds over the last few weeks. This summer’s intense upward price movement set the stage for major volatility on the precious metals markets, and long term gold investors are stuck riding out the storm, at least for the moment. Yesterday however, something was brought to my attention by someone out on our trading floor. One of his clients who bought a diversified investment grade coin position early in the month was actually dead even on his overall position. While gold had tumbled by over $300 per ounce, his coins had stayed right where they were showing him no loss whatsoever. Needless to say, this needs a bit of explaining.

In Case You Missed Me in Moov magazine

11 Dec

Click Here

10 Quotes To Change Your Life- Zig Ziglar

30 Nov

Gone but never to be forgotten, Zig Ziglar passed on November 28th, 2012.

An entrepreneurial phenomenon who went on to become a motivational speaker and trainer, Zig set ablaze the minds and hearts of myriad people.

Below is a short collection of some of the favorites we’ve seen out there.

 

10) “Remember that failure is an event, not a person.”

9) “You will get all you want in life, if you help enough other people get what they want.”

8 ) “People often say motivation doesn’t last. Neither does bathing—that’s why we recommend it daily.”

7) “There has never been a statue erected to honor a critic.”

6) “People don’t buy for logical reasons. They buy for emotional reasons.”

5) “Expect the best. Prepare for the worst. Capitalize on what comes.”

4) “If you go looking for a friend, you’re going to find they’re scarce. If you go out to be a friend, you’ll find them everywhere.”

3) “A goal properly set is halfway reached.”

2) “Your attitude, not your aptitude, will determine your altitude.”

1) “If you can dream it, you can achieve it.”

 

MAKE THE POOR RICH?

19 Nov

For today’s article I found myself motivated by an excerpt from the net:

In the words of Florida Sen. Marco Rubio

“The way to turn our economy around is not by making rich people poorer; it’s by making poor people richer.”
(Read more: http://bit.ly/RP1V65)

Now this I found very intriguing.  In this time of peoples unrepressed loathing of the 1% and the Occupy Wall Street movement there seems to be an every growing desire to rob the rich.  Now I know many people are going to ream me for this but I just can’t get with taking from those who built their fortunes.

The rich pay a vast majority of the taxes. 

The rich give the most to charities and non-profits globally (see buffet and gates).

If we are to simply take what they make, what incentive is there to keep making money and giving it as well?

In my humble opinion it is high time we find a way to incentivize people’s efforts to be rich.  Not everyone will make it, not everyone wants to- but wouldn’t the world be better if we all strived for greater gains?  Imagine if Michael Jordan only wanted single digit stats?  If Ali didn’t want to be the greatest? And what if Steve Jobs didn’t insist on perfection?  I think we would have lost as well.  Add Leonardo da Vinci to that mix to my friends and imagine what profound loss we as a species would have.  And it is in this vain that I exhort you to do as Rubio suggests.

Every economy in the world benefits when there are more wealthy folks or even those with healthy bank balances.  So let’s see how you would get there.

*Mind your Business.  Yup- not what your mom said, what Tony says.  Simply put make your own money.  Don’t be a wage slave forever.  If you don’t agree why not simply start a part time business from home?  Extra money in your spare time or a business that sets you free from having a boss is ideal.  The average millionaire was middle to lower class.  It doesn’t always take vast sums of cash to make more cash.  Bloomberg wasn’t born a billionaire but will die one.  He set lofty goals for himself and let his ambition move him beyond simple things.  Id dare say all his dreams have been actualized.  Doesn’t that sound great?  What separates us from him? Nothing. 

*SAVE, SAVE, SAVE.

Can’t find the time to build an empire?  Just not sure that’s what you want?  That’s not a problem.  Its fine actually.  Simply save and live below your means.  Start out trying to put aside 5% every month.  After the bite of this begins to fade up shift to 7%.  After that 10%.  Your goal should be to stash 20% of your take home every month from now to eternity.  Even after you reach your targeted amounts and goals- save more.  In retirement as well, save more.  The greater your capital cushion the easier you will weather the financial storms and the less stress you will feel.  When you hit a financial curve you will pause and then continue your forward motion.  Imagine not worrying about money, because you have an excess.

Your economic future is in your hands.  Therefore why would you not craft the most amazing, dynamic, wealthy personal economy you can?

#thriveorsurvive.

In a country well governed, poverty is something to be ashamed of. In a country badly governed, wealth is something to be ashamed of.
Confucius

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

5 Little-Known iPhone and iPad Apps for Startups

13 Nov

5 Little-Known iPhone and iPad Apps for Startups

Being a small business owner can be trying.  Times are tight, the economy is dreary, and you have to make every dollar stretch.  To add to the general mayhem you have all the day to day tasks of accounting, management, sales tracking and administrative needs on your shoulders.  Find this daunting?  Well I’ve got 5 iOS apps to make you more efficient.

Invoice2Go: This app lets you create invoices and estimates on your iPad and even your iPhone. You can make one complete list of all billable items and store them cohesively. Perhaps you might prefer the Receipts2go plugin to bill for items that are specific only to certain jobs or accounts. To top it all off your completed invoices can be printed right from the app or emailed if you are so inclined.

You can get three free invoices and after that its about 25.00 bucks a year for a 100 invoices.  By the way, you can even see your financials at a glance with this app.

 

Docusign Ink: No more printing and scanning with this app. Sign all sorts of documents electronically and save time you can use your phone or devices camera to take a picture of relevant documents or upload from a cloud drive- cool right?  Docusign Ink even converts documents easily so you drag and drop your signature. Simply save and send to complete the process.

Client forgot to sign? No problem, simply have them sign vial email. The catch is simple: unlimited documents can be signed for free.  However there is a limit of five additional signatories. After that they will ask you to purchase a plan starting at 15.00 bucks a month.

FYI- Doucsign Ink is also available on Android.

 Bento 4 for iPad: A recently redesigned personal database app that helps you present and organize data. What makes Bento 4 stand out from the crowd is that it allows you to combine tables and text fields with images by simply drag and dropping utilizing one of the 40 free templates.  Highly useful in multistep projects or sales meetings, Bento is quite versatile. With a price tag of 9.99 your wallet doesn’t get beat up either.

Concur: An organizational tool/app for frequent travelers. Manage your itinerary, book hotel rooms, check airline reservations. Concur is also great for tracking your expenses on the go.  Input information by hand, or use e-receipts. You can also scan receipts. Trips over? Concur will combine all the info into one cohesive expense report.  While the app is free on iPad and iPhone you will need to link it to a desktop Concur account.  This however is 8.00 bucks per person, per month.  A little more than some want to spend but a great report, and it’s a tax deduction I’d bet (See your CPA for that info though).  Concur is also available on Android for my so inclined cohorts.

Delivery Status Touch: Move a lot of merchandise? Delivery Status Touch can help keep track of them. 4.99, gets you an app that works directly with all of the major delivery companies/services and automatically gets information from Amazon, Apple and Google Checkout. As soon as a package is added it will appear on the the home screen. After that point you can track the progress of each and every package you have; coming or going.

 

 

#thriveorsurvive

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

 

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