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Ruined Branding a.k.a. Every Dollar Ain’t A Good Dollar

Business MOOVS Column – ‘MAKING MOOVS‘ – Written by Tony Loubriel – Winter 2013

Ruined Branding a.k.a. Every Dollar Ain’t A Good Dollar

It’s a new year but for my fellow entrepreneurs it’s the same grind. We work and work, and maybe, just maybe we hang around long enough to be successful. Character, strength and commitment aren’t innate traits. We must cultivate them. That being said I’d like to look at supreme brands I’ve found flaws with, which if I named and I’d bet they’d lose 20% of their market share.

Designer Bag A Brief History.

I remember being young and my sister who was 5 years older wanted a Designer bag. Not being from money it was obviously out of the question. Certain Designer Names are always synonymous with Quality. They’re known to be not just a designer good but worth the money. As I got older I saw many women spend their money for these quality bags and the complimentary accessories. I even had a designer money clip that was pretty neat. Fast forward to current day and my wife loves Designer Bags. She has the bags, the wallets, etc. I still think their items are snazzy but there is an issue with some of these brands.

Dilution.

Not all, but Some Designer Names have factory outlets. Everyone seems to have them now-a-days. The lowered price, great sales on top of that, and recognizable brands make for some great bargains. I love sales. Saving money while building my business or even just a great deal on Nikes, I’m in. But, there is another side to this issue.

You see Certain Designer Companies got slick. They discovered that they could make a product of similar quality with lower price points, and the fans of the brand would buy it. In fact sales went through the roof! More people could buy Designer items, at a lower price they would buy more items; most likely given statistical analysis. So they made more money through sales but they also made more money as the goods they produced were of a lower “quality.” Not to tarnish anyone’s name or reputation but the outlet goods cost less. Less material or different material yields vast savings.

Now I know everyone is thinking ‘It’s a win win’- but its not.

Over time people will realize that a large percentage of certain Designer goods out are conceivably inferior, at the very least vastly different. So this dilution could ruin the brand. People won’t want different or lower quality. Let’s assume I’m wrong it’s the same quality good, it is no longer exclusive. That my friends was a big part of the appeal. No one wants what everyone has.

How does this affect you and I?

We have to keep our eye on the prize. As an entrepreneur when you sacrifice quality for sales you disappoint your clientele and honestly you’re letting yourself down as well.

I can’t speak for all entrepreneurs but I refuse to be less than excellent. Every product, every article, every blog; I put my all in and make sure it’s a quality product.
Every dollar isn’t a good dollar folks. To make a quick buck but ruin branding is inherently flawed.

Every creation is a reflection of you and your brand. You can offer a lower price point and still churn out quality product- without question.

Only you can decide if it’s better to be diluted and cheap, or valuable and authentic? I’d say the answer is obvious but I’d love to hear from Moov’s readers.
What’s your take? ***

Peace,
T3

Thoughts?
Questions or concerns?
Hit me up @
Tony@changeinadvance.com
@changeinadvance
See more @ http://changeinadvance.com

Tags: #business, #thriveorsurvive, @changeinadvance, @tonecash, advertising, determination, economics, entrepreneur, finance, freedom, internet, knowledge, leadership, magazine, marketing, mindset, money, motivation, power, Price point, recession, sales, social media, success, truth, twitter, wealth

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Categories Blog, Branding

Free Webinars And Your Business

3 Feb

So I’ve had a few questions on this and figured I’d make a quick blog post about it.
Webinars do you really need them?
Survey says Yes.

Webinars for the uninitiated are basically live or prerecorded broadcasts (though generally speaking and for the purposes of this post live) that aim to teach something, conduct an open forum, recruit people or sell product. Many people love this tool simply because it creates the image of greater value instantaneously.
Now I’m not arguing that they aren’t more valuable, just the opposite. However we must make note of all pertinent factors and qualities. People generally feel more tied into a webinar then a three way call. They also like the live action feel and flow of a live webinar compared to a list of Youtube videos you shoot them in a email. Those work too but it isn’t quite the same.
Every webinar I’ve been on feels different. The ability to ask questions on the spot is one way I’ve always felt more connected to the webinar leader. And hence I was more connected and thus more inclined to buy or join- get the drift?
A good webinar can even be as simple as a slide show with your face in the left hand corner as you teach or “drop science.”. Intelligence can even be perused in a different fashion as the audience can better gauge who you are as a person. This appearance of intimacy that forges bonds is quite bankable. And I don’t mean to sound callous or ambivalent, rather I want people to know how useful this tool is. I’m not attempting to imply a contrived feeling will occur but it is possible.
If I’ve confused you let me say this-
People prefer webinars statistically.
And as times change so must our strategies. 3 way calls work. No question. But in the day and age of the internet it is time we adjust methods and recalculate our approach. Twitter and Facebook and now Pinterest have all show that a new dynamic in marketing and recruiting has taken our planet by storm. Plain old sharing has become a multi-billion dollar business.
Don’t you want a piece of all of that?
If you could easily reach fans, recruits, teammates and so on wouldn’t you want to?
And speaking of teammates isn’t it hard to build and network properly across your city let alone across the globe?
I know I have a hard time with it and I’m sure you do as well. The phone just doesn’t cut all the time and plain old web chat limits your audience to two cameras and who ever can huddle around them.
A great webinar need not belong. In the beginning aim for a 30 minute webinar with a 30 minute Q&A after. Let people speak so it takes the pressure off you and let’s you gauge their response toward you and what you have offered. And don’t forget to invite them to your next webinar and or event (and of curse get names and numbers if you don’t have them- though they have to login for some webinar services so you may be privy to this data already).

What service should you use?
Check out http://webex.com first.
Then maybe gotowebinar or a few others.
For a complete list reply to this article or email me.

#thriveorsurvive.

“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”
-Jim Rohn

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

Tags: #mlm, #thriveorsurvive, blog, email, facebook, free webinars, gotowebinar, internet, marketing, pinterest, recruits, social media, subscribers, succes, twitter, value, web, web conferencing, webex, webinars, website, yahoo

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Categories Blog, free help/apps, Leads

Quick Tip To Grow Your Social Media Presence

1 Feb

It’s 2013 and by now we all know that a strong social media presence can be a game changer.
Twitter and Pinterest took the world by storm and drew millions of visitors and hits every hour.
And as we all know that equals traffic galore. And more traffic means more conversions, sales, partners et al. Everyone wants results and many people I know are following one path only to get there.

As we all know blogging is my avenue of choice. However I don’t rely on a few words on one blog to do all the work. Initially I started with a Tumblr blog. And it was awesome. The app was easy and I liked that it would post to my twitter and facebook as well. I increased my social media range and saved me time. Every post hit 3 different locations in the social. media realm. I effectively tripled my reach while reducing my efforts. And hey folks, who doesn’t need more time?
Not long after I realized a mentor used WordPress and decided I’d try it. It was my secondary blog so I just duplicated there manually. After about a month two things happened.
1. Tumblr became buggy.
As in it didn’t work right and then was yanked from blackberry so what was left on my smartphone was effectively wasted kb’s.
2. WordPress had so much more to offer.
The app was crisper and more fluid. It also had vastly more options like statistics, easy link adding, Bold, Italics, and I could add and or buy a .com and hide my info- All from my Dashboard.
I’ve preached on knowing your stats before and if you didn’t read it just know that you need to know where you are to get where you need to be. Good statistics and analytics will show you what works and what doesn’t. Let’s say you have a linkedin account that gives you zero traffic, but your twitter gets you 400 views a month. Well folks now you know where your efforts are paying off. You know where to put more emphasis for the greatest reward.

Lastly, WordPress also had the ability to post to Google+, Twitter, facebook, Yahoo, Linkedin, and TUMBLR.
Now I could not only keep my tumblr but have my reach exceed its grasp? Was that clever or did I muck it up? Either way the point is salient. WordPress provided better tools, better advice, and a better app. And they support blackberry as zealously as android or iphone. So I’m not short changed, I’m simply blessed.

As I write this blog post on my blackberry I’d like to say this isn’t a paid endorsement just an example of the provider who suits my needs. I get nothing for this collection of thoughts wrapped in a WP Post. What I did get was a way to expand my social media presence simply and professionally. More time, more money, more happy. I won. So folks find the way that puts you in the winners circle too.

#thriveorsurvive.

Tags: #thriveorsurvive, blog, facebook, Google, growth, Linkedin, pinterest, quick tips, social media, social media presence, success, tumblr, twitter, wordpress, wp

Comments 4 Comments
Categories social media

Social Resume [Infographic]

23 Jan

In 2013 the most effective resumes extend far beyond your dad’s one-sheet-of-paper rule since most employers look to social media to find the right candidate.

Looking to jumpstart your career search using social media?
Then this infographic from OnlineColleges.com provides quite a few amazing ideas on how to promote your personal brand so potential employers will take note and make that call.

#thriveorsurvive.

Tags: #branding, #thriveorsurvive, facebook, instagram, Linkedin, online, resume, social media, twitter

Comments 1 Comment
Categories Branding, social media

The Art Of Getting Retweets [infographic]

20 Jan

The Art Of Getting Retweets [infographic]

Useful Imagery to help grow your social media presence

#thriveorsurvive.

http://www.changeinadvance.com

Or simply reply to this article.

Tags: #thriveorsurvive, grow, help, infographic, quick sprout, quicksprout, retweets, social media, social media presence, traffic, twitter, Useful Imagery

Comments 2 Comments
Categories social media

3 Reasons Your Social Community Is Shrinking

16 Dec

3 Reasons Your Social Community Is Shrinking

Often times Marketers think they know what their communities want. Soon though that snazzy content marketing strategy is prompting people to unfollow, unclick and or unsubscribe. I found a few reasons why so let’s break it down folks.

Too Many Updates.
You know the guy at work who says hi 40 times a day. Or the cousin you are fond of but they call you 3 times a day to repeat the same facts or update you on the facts from five minutes ago. My personal pet peeve is the facebook guy who posts all his food pics, plays 8 different Facebook games with those 80 accompanying updates. O-M-G. Facebook forced me to go groundhog. Well not Facebook, I won’t slander them. Its the medium of choice for over a billion people worldwide (a great place for recruiting, marketing, and plain old friendship).
The point is this: Too many updates pushes people away.. Good timing, concise posts will win over fans and create business. Less is more folks.

Inaccurately Representing your brand.
Everyone hates being tricked. Fact. Pure and simple. According to the study I consulted 22% of users felt betrayed by a brand forcing them to disconnect from said brand. That’s a large loss for the companies who cheat clients whether it be inadvertent or not. When you misrepresent your brand to grow your social media fan base you are building the proverbial house on sand. The social media community is quite savvy and when you cross em they are in the wind. And that’s if you’re lucky. Hopefully word won’t spread and burn you. See yelp results to see where I’m going with this. Be genuine. Be authentic with all your moves and you will be doubly successful.

There’s No Value in Maintaining Connection.
The people who like your fan page, follow you on Twitter and buy your products do so because a connection was made. They love your product. They believe your spiel isn’t rhetoric. And indeed it shouldn’t be. When it is you have failed from the get go. That’s a lesson for another article. Be more than products. Create Value.. Be a friend and be a provider of quality. Purveyors of greatness rarely are flawless but they are always real. People rally behind them. Be great.

One parting thought- 16% of the people in the survey I consulted listed other as the reason they ‘disengaged’ from a brand. This may not help but we can assume these are people who left twitter, facebook, stumbleupon, and the like. So that is a good metric even if indirectly so.

Lastly, what key strategies do you have in place to avoid losing members of your social media communities?

#thriveorsurvive.

“Better understated than overstated. Let people be surprised that it was more than you promised and easier than you said.”
-Jim Rohn

“It is the set of the sails, not the direction of the wind that determines which way we will go.”. -Jim Rohn