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Marketing 101: They Will Buy

3 Oct

Now this image is  pure marketing genius.

Customer grabs a coffee and as they pay they see this cute lip balm and say heck yeah!

And they buy the preferred flavor. 

Now you have increased sales without adding to work costs etc.

And as they use this lip balm in public you have free marketing and advertising. 

Genius.

What are you doing today to increase your sales and exposure?

How are you driving traffic to your offers?

This article is to get you thinking of the various processes that will increase exposure and the bottom line.

Live Brolic 

Harper Lee dead at age of 89: ‘To Kill a Mockingbird’ author passes away | AL.com

19 Feb

Nelle Harper Lee, who won the Pulitzer Prize for fiction in 1961 for her book, “To Kill a Mockingbird,” has died at the age of 89, multiple sources in her hometown of Monroeville confirmed Friday morning.

Source: Harper Lee dead at age of 89: ‘To Kill a Mockingbird’ author passes away | AL.com

Lesson Learned- Work Harder!

2 Jan

So I tried a new barber today.

The lady I had cutting my hair switched locations.
Actually she closed her shop and rented a chair.

Then that place sent her elsewhere (did I just rhyme?)
Well, back to the facts.
I took a gamble and ended up with a master barber!
He not only took me right away saving time, but I didn’t need to see the guy who usually does my secondary cut!

Now- yes I’m particular- but my image is part of my branding, and it’s just how I like to look.
This guy was motivated, spoke two languages, and cut hair like a PRO.

What are the lessons here:
-the first barber, ran her business bad.
This led to her losing my wife and I as clients as we couldn’t find her easily.

-the first barber didn’t make sure we could reach her.

– the first barber didn’t make herself irreplaceable.
Wow. Ouch. Yes. I couldn’t keep her as she was all over. Lost my loyalty.

-the new barber was ready.
He saw me come in and met me at the door. So he got my money.

-the new barber did what I usually pay 2 people for – in less time! Nuff said.

-the new barber has 2 jobs.
Being a barber is his 2nd job.
Or should I say he does it after the day job?…
Regardless he met my expectations, and exceeded them.

The lesson here- it isn’t that you need to do double shifts.

The lesson here isn’t that more hours mean more money.

The lesson is you play to your strengths.

-the new barber – he cuts from 6pm to 12am-ish.
That means he is willing to corner the market on men who work day jobs!
He does this 6 days a week.

YOU do the math.

It’s About to Get Real!

12 Dec

Who would win?

Douglas Tompkins, North Face Founder, Dies Kayaking at 72 – Bloomberg Business

9 Dec

Douglas Tompkins, founder of North Face Inc. and noted conservationist, has died following a kayaking accident in his adopted country of Chile. He was 72.

Source: Douglas Tompkins, North Face Founder, Dies Kayaking at 72 – Bloomberg Business

X Marks the Spot That Makes Online Ads So Maddening – The New York Times

7 Dec

They pop up, they expand, they take over, they even dance: As our screens have shrunk, online advertisements have grown ever more annoying.

Source: X Marks the Spot That Makes Online Ads So Maddening – The New York Times

18 Things Mentally Strong People Do

27 Aug

5ff9ba919b9b92395a306bdc18f19203

#thriveorsurvive.

No one goes to the Olympics for silver.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@changeinadvance.com
@changeinadvance

http://www.changeinadvance.com

Or simply reply to this article.

Infographic: Business etiquette around the world

20 Aug

#thriveorsurvive.

No one goes to the Olympics for silver.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance

http://www.changeinadvance.com

Or simply reply to this article.

Infographic: Are you maintaining a healthy twitter feed? (Via Sprout Social

16 Aug

#thriveorsurvive.

No one goes to the Olympics for silver.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance

http://www.changeinadvance.com

Or simply reply to this article.

Infographic: How to Use a Google+ Community

8 Jun

how to g+

#thriveorsurvive.

No one goes to the Olympics for silver.

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance

http://www.changeinadvance.com

Or simply reply to this article.

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