#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
Thoughts? Concerns?
Questions? Think I’m wrong?
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Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
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Tony@Changeinadvance.com
@changeinadvance
Or simply reply to this article.
#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
Or simply reply to this article.
Google likes 500 Words.
Google weights your blog posts greater when they are 500 or more words.
Google likes 2 pages times new roman double spaced.
Okay maybe the last one is bullsh*t but you see I remember writing those small papers and they were always 2 pages times new roman double spaced.
No Courier New font, no size 13 font et al.
Laugh if you will but college was cagey fun.
And those little papers that I hated became a chore after I realized it was harder to cap myself at 500 and not just let my pen flourish, well keyboard actually.
But over time it was true. I was always a writer, but college papers and procrastination made me a great writer.
And I can hear the people calling me names. And it may be true if you don’t see what I mean.
My point is that I made myself the best writer I could be. It doesn’t mean I’m amongst the elite. Quite the opposite.
Now onto Google.
Google likes blog posts of a certain length.
500+ words sets a trend. It makes things better so they say. It adds validity. Credibility. Shows your serious perhaps.
And to an extent I can agree.
Anyone can type 50 words. Heck twitter is 100 plus characters and people go nuts.
Add a hash tag (#) and you may be the trending top of the week (aka #tt).
Is length really an indicator of greatness though?
Does length equal greatness?
Maybe in an Extenze commercial. But in the writers world I’d wager it doesn’t. And if you’ve seen some of the books that sell to the high heavens on Amazon’s Kindle you know that a 100 page book, sometimes less, can sell a few hundred thousand copies with ease.
Victory, sales, whatever you want to call it, whatever you need- won’t always be found in meeting Google’s quota.
Quality.
Quality isn’t found only in specific quantities or large sets of words. Not that 500 is a lot of words per say, but you get the point. Many soliloquies are not long. Haiku’s- well, you get the point. Quality is found in many forms and so it goes with blogging.
Not every blog post need be long.
Lately I’ve used infographics on two of my blogs as I see the pure potential and potency in letting images speak for themselves.
I’ve also used a new format I dubbed the “quick tip”. I focus my mind and thoughts into a concise post or rant and simply post away. Not everyone wants to read my magnum opus (did I say that right?).
I’ve had great success with this format too.
I like it, they like it.
My blog wins, my readers win, Nice.
#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
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Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
Updated Blogging Series
Hey folks here we have the complete postings of my latest series on why you need a blog. Every business benefits from a web presence, and as such yours should be brilliant, not lacking or dysfunctional.
I added additional articles from previous posts to aide your transition from novice to blogging machine.
-The Top Reasons Why Your Company Needs a Blog-
part 1
part 2
part 3
-Why you need a Blog and how to blog
-What You Blog is as important as How You Blog
-How To Make Money Blogging
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
Hey folks here we have the complete postings of my latest series on why you need a blog. Every business benefits from a web presence, and as. Such your should be brilliant not lacking or dysfunctional.
I added two additional articles from previous posts to aide your transition from novice to blogging machine.
-The Top Reasons Why Your Company Needs a Blog-
part 1
part 2
part 3
-Why you need a Blog and how to blog
-What You Blog is as important as How You Blog
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
The Top Reasons Why Your Company Needs a Blog- Part #3
Ok folks I changed the title- like it better?
I think its a neater version; concise. So I’m going to round out this trifecta with 4 more tips.
Customer Support Help.
Getting repeat questions from your customers? Are people intrigued by the same issues- or perhaps they are befuddled by one step in your process? Well the easy cool way to fix this is to make a blog post for each issue that pops up often. It takes the burden off your customer support department- which in the early days if your anything like me is just you. Your small business has enough challenges so let’s meet this one head on and kill two birds with one stone. This also shows customers and potential clients that you are dedicated and serious about helping your customers.
Author Credibility.
Want to make your Ceo POP? Perhaps you want to have more of your key employees share their insights and let new ones shine. Well your blog is the place to do it. Doing this will give your employees (and the CEO) some ‘street cred’ and make them feel good. Make this more effective by having every author create a Google+ profile. If they have one, let them take it up a notch. And adding the aforementioned Google Authorship status will really make your business and your blog shine.
Last step- don’t make every post just admin posts.
blog comments and commentors are heaven.. Did I say heaven? I meant pure gold. These comments are essentially you and your customers and clients dialoguing. It gives you key insight and ideas for the future. You can mine this gold for better products or great blog posts too.
It takes a bit of effort and time to comment on a blog post so anyone who takes the time is worth a look. Ask questions, comment, but speak up. These people are potential clients, business partners and more. You may find a twitter worth following or that testimonial for your site you’ve been looking for. Also these comments and your replies add meat to your blog. They also do this for both you and your readers when it comes to search engines. This will make your blog better and easier to index.
Blogging Shows you are still in the game, Still Relevant, Still in Business.
Ever look at a companies website and its obviously dated? You guys know what I mean- the 1990’s theme and scheme aka bad layout. Did you see any social media links or an embed button? Pinterest?
If the site has a blog, is it old with the last post dated 1 year ago or worse? People don’t blog if you won’t do it frequently. Google wants to see you blogging often if you are going to be considered active and worth revisiting regularly and re-indexing. If your site isn’t updated often that tells Google to visit you less. It lowers your sites value to Google. This may even cause Google to rank you lower and lower.
The blog will build for you almost on autopilot, you just have to blog regularly.
For tips and help see my pal @blogheavy. He’s sharp and sets up and manages blogs for small and large businesses. If not feel free to contact me here.
#thriveorsurvive.
“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
The Top Reasons Why Your Company Needs a Blog- Part #2
Well folks now that you cut your teeth on the first part- let’s embark on part two of this magical journey into why your company needs a blog.
Rich Snippets, CTR and Google Authorship.
Ever seen those pics when you do a Google search of the authors face and then the topic underlined etc etc? Well that guy or gal is hooked up with Google Authorship and that look they have is what you see through Google SERPs.
Why do these rock? They have a higher CTR aka click-through rate. Statistics have shown that that posts with a Google+ portrait in search results are s-5 times more likely to be clicked- and that means more traffic, more hits, more followers and ultimately more conversions. Nice.
Social Media posts rock- but You own your blog content.
And you also benefit directly from it.
Facebook might say you naw bro, you violated terms. Twitter goes down some times and if you’ve seen recent news- they are cracking down here and there. Pinterest may come down with a case of the buyouts and you never know what the new parent company will opt to do. I could make a longer list but this suffices.
When you post to social media outlets you get some benefits. You close some sales. However they get millions and millions of pages that Google will index. Then they sell more advertising, get better stock valuations-and its all thanks to you.
So you should give them their pages to index in my opinion, without question.
Just don’t let blogging be under-sold or left out of the equation.
Obtaining fans/followers on your site is pretty sure to help achieve your business goals.
Want people to buy your products? Maybe call about your services or fill out a lead generation form? Any of the above and more work more friends and I guarantee you want all of it.
Well folks- people who read your blog are twice as likely to convert or more.
Blogging puts the odds in your favor.
Blog posts have much longer shelf lives.
Ezines, tweets, fb pages and the likes are fleeting, and will be forgotten or lost in the comings days, weeks, and months. Furthermore every timeline refresh pushes you to the side..
Your blog is a great place to create timeless content and focus on matters that either you care about or that are extremely relevant. Not to say you shouldn’t tweet and post about current events, elections and the like. However the important stuff is what you want people to see. Now and later, and all published on your blog.
#thriveorsurvive.
“Myself, Right, Through
An ignorant person with a bad character is like an unarmed robber, but a learned person with a blog is a robber fully armed.”
-Mickey Kaus
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
The Top Reasons Why Your Company Needs a Blog/b>
Everyone needs a blog. A great blog let’s people see what you and your company are about. So let’s make a strong list and get you on the right path. Here’s 5 quick tips.
A blog let’s visitors know you are on point..
Simple and easy folks. A blog will be a simple tool, almost a literary dialog that people can use to get to know you and your brand. They won’t buy products they don’t know. Show your expertise, let it speak for you. This will make them confident in spending both their time and money with you.
A Blog Builds More Traffic.
Sounds like heaven to many of my fellow entrepreneurs. It is real folks. If you blog regularly- and well- heck get it half right and you will draw the world of social media in. This will definitely bring more visitors to your sites. This can even add links to you from other sites, which brings the next point into focus.
Blog = SEO.
The more content you have on your site the better your chances of ranking much higher in Google search results for the keyword phrases Google will be looking for in anything you post. Every search engine is looking for pages that are specific, and from that viewpoint every post is a page. Ex: to rank in 90 different keyword phrases you need literally 90 separate posts. And each post/page has to be dedicated to a single concept aka keyword phrase.
You simply won’t rank well if you have about four pages. You know the typical spiel used: contact, about us, Meet the guy who….
Blog posts are link bait folks.
I’m pretty sure you all know that links from other sites to yours- aka inbound links and or backlinks are a key factor for getting higher results in your sites SERPs. Ill wager everyone also knows its hard to get a site to link from theirs to yours.
Most people won’t want to link to your home page, but you can lure them with great and useful content on your blog.
Lastly- when you see a good piece of content please include a link to that blog. The chance they return the favor rises astronomically.
A Blog is “Eats” For Social Media.
In the same way that you won’t rank well without blog posts its hard to get anyone anywhere to share your links on Facebook, Twitter, or Google+ if you don’t blog consistently about interesting topics. Content and consistency in great blog posts will get people posting about your blog posts all over the social media world. Valuable Content gets shared throughout all Social Media. And don’t forget that all those social media links will help with your SEO. Both Bing and Google see the sharing of your posts as proof positive you are your site is considered valuable. And that will be used to rank your sites. Another bonus is you get more direct visitors from these social media links.
One last thought: these blog posts give you something to post on any and all of your social media accounts.
Hey folks even I run out of things to say some days.
#thriveorsurvive.
“Do today what you want for your tomorrows.” ~ Robert Kiyosaki
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
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