Tag Archives: marketing
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INFOGRAPHIC: CONTENT MARKETING AND THE POWER OF VIDEO

12 Mar

 

#thriveorsurvive.

“Don’t wait. The time will never be just right” –Napoleon Hill

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance

http://changeinadvance.com

Or simply reply to this article.

VIBRATIONAL MONEY IMMERSION- BY Ray Higdon

4 Mar

Phenomenal read.  Highly respected, and will change the game for you.

If you want to be your own boss, make money without being a drudge-

THIS IS IT

Ray has captured lightning in a bottle this time.

a long term fan and indirectly receiving his tutelage- I can unequivocally say he is a master art his craft and deserves a listen.

And now you can simply download his mass of knowledge and know how for .99 cents!!!

YUP- .99 CENTS.

First 25 people to follow me on WordPress, @changeinadvance, and @latinscientists will receive their copy free from me!

free + free= awesome.

The first five will receive a 20 minute call with me on

blog building!

 

QUICK TIP: IMPLEMENT NOW

18 Feb

It isn’t the smartest guy in the room who wins the game or takes home the prize-

Its the guy who implements properly.

Makes sense right?

Well I missed it for a few years even though I intuitively knew it.
Earlier this morning while watching a competitors online presentation I had this epiphany.
I had my laptop on mute and I was even multitasking! And yet I noticed one glaring flaw in his pitch. his spelling and grammar were horrible.
Now I’m not a stickler for the rules by any means but this seemed bad to me. He was selling me- almost. Then I saw the whole package and was sold. Yup. Spelling or not I wanted his package and its price was good.
It was then I realized that I was a fool. Lol.

You see he had a great presentation.
A great product.
And he had me hooked.
He also had my email on his marketing list.
The winning move was that he implemented and acted faster.
If you have an idea- ACT ON IT.
Write down your idea.
Map out a course of action.
Implement.

That’s 90% of life. And 100% of business.
Well it’s 90% in both cases but if you don’t act you don’t win.

#thriveorsurvive.

“Don’t wait. The time will never be just right” –Napoleon Hill

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

DO YOU FEAR SUCCESS?

6 Feb

DO YOU FEAR SUCCESS?

DO YOU FEAR SUCCESS?Simple question. Harder to answer.You see most guys I know are running from fear so hard they can’t see what else is going on. They put on the brave front, the flashy bravado- and move through life hiding from their own shadows.Our inner fears have a way of being massively destructive. When we let those fears dictate our lives we become nothing more than old children.Is that what you want out of your life?Is that what you are really looking to accomplish?See, the way I see it fear is a good thing when it means we are being cautious. The Bible says fear of the Lord is the beginning of wisdom. Good words. Smart concept.however fear also cripples. And I won’t be a cripple (no offense to any specific party).Now let’s delve into the real fear that cripples men- fear of success.You see its much easier to be nobody.Mediocrity is quite comfortable.I’ve worked with a lot of people who like being bottom feeders. And hey we will always need a few. I’m not callous, I just see that some people are comfy where they land. But to me a majority of men know they are called to be great. To lead, to serve.That aint to easy or fun now is it though?Well folks I’m calling you out-Why not be successful?When you fear success you fear living.Let me say that again:When you fear success you fear living.Its as simple as that.Success scares most people. Living for the gold, chasing the win- its perilous. Not because you might lose, we all lose from time to time. Its the winning that scares us and its two fold.-One what will it be like, how will you handle it?Fear of what lies beyond the gold medal, or beating Bobby Fischer destroys men. When you live day in and day out striving toward a goal and after myriad tries it is achieved many feel they won’t know what to do next. Ever heard about the guy who retires and dies the next day? Anxiety. Fear come to life. He did it and now doesn’t know what do. And it broke him.-Two what will yo do next.You see when you keep putting off for tomorrow you have something to look forward to. Call it procrastinators masturbation. It works, and millions practice it but in the end you’re only……In both cases completion of a task or success broke the person(s) in question.Why fear success? Success fulfills the master of his destiny.For many success is a lofty goal fraught with adversity. Even when peers prove it is easily obtainable many will shrug it off. Deny its plausibility. The fear is talking though. And it isn’t fear that it can’t be done it’s that it can.Life is crazy. And its perilously short.So why not play it close to the felt?Why not be your best?How? Simple. Chase The Dream.That’s it.Every waking moment chase what you want. Team up with those who have gotten there.Follow the path your gut has chosen.Do what YOU want. Be who you want.When you lay down to sleep focus on what you want and fall asleep with that as your last thought.When you awake- repeat the same goals and dreams.Find affirmations that work.Find people that want to achieve.Life is a team sport so get in the game.Don’t be crippled by a dream, build a kingdom on it’s foundation.

via DO YOU FEAR SUCCESS?.

Ruined Branding a.k.a. Every Dollar Ain’t A Good Dollar

5 Feb

Business MOOVS Column – ‘MAKING MOOVS‘ – Written by Tony Loubriel – Winter 2013

Ruined Branding a.k.a. Every Dollar Ain’t A Good Dollar

 

It’s a new year but for my fellow entrepreneurs it’s the same grind. We work and work, and maybe, just maybe we hang around long enough to be successful. Character, strength and commitment aren’t innate traits. We must cultivate them. That being said I’d like to look at  supreme brands I’ve found flaws with, which if I named and I’d bet they’d lose 20% of their market share.

Designer Bag A Brief History.

I remember being young and my sister who was 5 years older wanted a Designer bag. Not being from money it was obviously out of the question. Certain Designer Names are always synonymous with Quality. They’re known to be not just a designer good but worth the money. As I got older I saw many women spend their money for these quality bags and the complimentary accessories. I even had a designer money clip that was pretty neat. Fast forward to current day and my wife loves Designer Bags. She has the bags, the wallets, etc. I still think their items are snazzy but there is an issue with some of these brands.

Dilution.

Not all, but Some Designer Names have factory outlets. Everyone seems to have them now-a-days. The lowered price, great sales on top of that, and recognizable brands make for some great bargains. I love sales. Saving money while building my business or even just a great deal on Nikes, I’m in. But, there is another side to this issue.

You see Certain Designer Companies got slick. They discovered that they could make a product of similar quality with lower price points, and the fans of the brand would buy it. In fact sales went through the roof! More people could buy Designer items, at a lower price they would buy more items; most likely given statistical analysis. So they made more money through sales but they also made more money as the goods they produced were of a lower “quality.” Not to tarnish anyone’s name or reputation but the outlet goods cost less. Less material or different material yields vast savings.

Now I know everyone is thinking ‘It’s a win win’- but its not.

Over time people will realize that a large percentage of certain Designer goods out are conceivably inferior, at the very least vastly different. So this dilution could ruin the brand. People won’t want different or lower quality. Let’s assume I’m wrong it’s the same quality good, it is no longer exclusive. That my friends was a big part of the appeal. No one wants what everyone has.

How does this affect you and I?

We have to keep our eye on the prize. As an entrepreneur when you sacrifice quality for sales you disappoint your clientele and honestly you’re letting yourself down as well.

I can’t speak for all entrepreneurs but I refuse to be less than excellent. Every product, every article, every blog; I put my all in and make sure it’s a quality product.
Every dollar isn’t a good dollar folks. To make a quick buck but ruin branding is inherently flawed.

Every creation is a reflection of you and your brand. You can offer a lower price point and still churn out quality product- without question.

Only you can decide if it’s better to be diluted and cheap, or valuable and authentic? I’d say the answer is obvious but I’d love to hear from Moov’s readers.
What’s your take? ***

Peace,
T3

Thoughts?
Questions or concerns?
Hit me up @
Tony@changeinadvance.com
@changeinadvance
See more @ http://changeinadvance.com

 

 

 

Free Webinars And Your Business

3 Feb

So I’ve had a few questions on this and figured I’d make a quick blog post about it.
Webinars do you really need them?
Survey says Yes.

Webinars for the uninitiated are basically live or prerecorded broadcasts (though generally speaking and for the purposes of this post live) that aim to teach something, conduct an open forum, recruit people or sell product. Many people love this tool simply because it creates the image of greater value instantaneously.
Now I’m not arguing that they aren’t more valuable, just the opposite. However we must make note of all pertinent factors and qualities. People generally feel more tied into a webinar then a three way call. They also like the live action feel and flow of a live webinar compared to a list of Youtube videos you shoot them in a email. Those work too but it isn’t quite the same.
Every webinar I’ve been on feels different. The ability to ask questions on the spot is one way I’ve always felt more connected to the webinar leader. And hence I was more connected and thus more inclined to buy or join- get the drift?
A good webinar can even be as simple as a slide show with your face in the left hand corner as you teach or “drop science.”. Intelligence can even be perused in a different fashion as the audience can better gauge who you are as a person. This appearance of intimacy that forges bonds is quite bankable. And I don’t mean to sound callous or ambivalent, rather I want people to know how useful this tool is. I’m not attempting to imply a contrived feeling will occur but it is possible.
If I’ve confused you let me say this-
People prefer webinars statistically.
And as times change so must our strategies. 3 way calls work. No question. But in the day and age of the internet it is time we adjust methods and recalculate our approach. Twitter and Facebook and now Pinterest have all show that a new dynamic in marketing and recruiting has taken our planet by storm. Plain old sharing has become a multi-billion dollar business.
Don’t you want a piece of all of that?
If you could easily reach fans, recruits, teammates and so on wouldn’t you want to?
And speaking of teammates isn’t it hard to build and network properly across your city let alone across the globe?
I know I have a hard time with it and I’m sure you do as well. The phone just doesn’t cut all the time and plain old web chat limits your audience to two cameras and who ever can huddle around them.
A great webinar need not belong. In the beginning aim for a 30 minute webinar with a 30 minute Q&A after. Let people speak so it takes the pressure off you and let’s you gauge their response toward you and what you have offered. And don’t forget to invite them to your next webinar and or event (and of curse get names and numbers if you don’t have them- though they have to login for some webinar services so you may be privy to this data already).

What service should you use?
Check out http://webex.com first.
Then maybe gotowebinar or a few others.
For a complete list reply to this article or email me.

#thriveorsurvive.

“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”
-Jim Rohn

Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.

FREE Kindle E-Book: Marketing Metrics: The Definitive Guide to Measuring Marketing WAS $49.99

3 Feb

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Tips for raising funding for your Business Online [ infographic ]

31 Jan

Via technology-in-business.net

Quick Tip: Get Widgety

29 Jan

Quick Tip: Get Widgety.

Quick Tip: Get Widgety

kristaWordPress.com widgets are a great way to add new content such as your Twitter stream, or to display del.icio.us links, a tag cloud and/or a calendar to your blog, either in the sidebar, header, or footer of your site.

To see the widgets you have available to you, log in to your WordPress.com dashboard and click on Appearance > Widgets. To add a widget, simply click on it and drag it up and over to the right of the widget screen, into the Default Sidebar, Header Area, or Footer Area section of your site. If you choose to use several widgets in your sidebar, for example, you can click and drag them to order them as you see fit.

Here’s a bunch of my favorite widgets:

 

  • Text: Text widgets allow you to enter some custom text, say for a short “About” statement in your sidebar. Text widgets also accept basic HTML, so you can add headings, paragraph breaks, and links if you wish.
  • Image: Just as the name implies, the image widget allows you to add a image to your sidebar.
  • Tag Cloud: The tag cloud widget shows your most-used tags in a cloud format. The larger the type size for the tag, the more often it’s used on your site.
  • Milestone: The milestone widget puts a countdown box on your site, that tells you how many days are left before the big event — you might use it to countdown to a product launch, to your wedding, your birthday, or a graduation, just to give you a few ideas.
  • Goodreads: The Goodreads widget connects to your Goodreads profile and displays the covers of your recently read books.

The five widgets I’ve listed here are just a start — there’s many to choose from, and we’re just getting started. This week, Michael Pick brings us a new piece you’ll love on branding and how you can use image widgets to make your blog’s look unique. Additionally, Cheri Lucas will take us a bit deeper on how to use widgets to add your own personal design flair to your site. In the meantime, take a minute to peek at your widgets and drag a few to your sidebar — it’s never too early to start experimenting.

Quick Tip: Get Widgety

29 Jan

Quick Tip: Get Widgety by Krista on January 29, 2013

WordPress.com widgets are a great way to add new content such as your Twitter stream, or to display del.icio.us links, a tag cloud and/or a calendar to your blog, either in the sidebar, header, or footer of your site.

To see the widgets you have available to you, log in to your WordPress.com dashboard and click on Appearance > Widgets. To add a widget, simply click on it and drag it up and over to the right of the widget screen, into the Default Sidebar, Header Area, or Footer Area section of your site. If you choose to use several widgets in your sidebar, for example, you can click and drag them to order them as you see fit.

Here’s a bunch of my favorite widgets:

•Text: Text widgets allow you to enter some custom text, say for a short “About” statement in your sidebar. Text widgets also accept basic HTML, so you can add headings, paragraph breaks, and links if you wish.
•Image: Just as the name implies, the image widget allows you to add a image to your sidebar.
•Tag Cloud: The tag cloud widget shows your most-used tags in a cloud format. The larger the type size for the tag, the more often it’s used on your site.
•Milestone: The milestone widget puts a countdown box on your site, that tells you how many days are left before the big event — you might use it to countdown to a product launch, to your wedding, your birthday, or a graduation, just to give you a few ideas.
•Goodreads: The Goodreads widget connects to your Goodreads profile and displays the covers of your recently read books.

The five widgets I’ve listed here are just a start — there’s many to choose from, and we’re just getting started. This week, Michael Pick brings us a new piece you’ll love on branding and how you can use image widgets to make your blog’s look unique. Additionally, Cheri Lucas will take us a bit deeper on how to use widgets to add your own personal design flair to your site. In the meantime, take a minute to peek at your widgets and drag a few to your sidebar — it’s never too early to start experimenting.

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