#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
Or simply reply to this article.
![The Social Marketer’s Urban Twictionary [Infographic] image twictionary](https://i0.wp.com/cdn.business2community.com/wp-content/uploads/2013/02/twictionary.png "The-Social-Marketer's-Twictionary-Infographic")
#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
Or simply reply to this article.
#thriveorsurvive.
“Don’t wait. The time will never be just right” –Napoleon Hill
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
Or simply reply to this article.
It’s 2013 and by now we all know that a strong social media presence can be a game changer.
Twitter and Pinterest took the world by storm and drew millions of visitors and hits every hour.
And as we all know that equals traffic galore. And more traffic means more conversions, sales, partners et al. Everyone wants results and many people I know are following one path only to get there.
As we all know blogging is my avenue of choice. However I don’t rely on a few words on one blog to do all the work. Initially I started with a Tumblr blog. And it was awesome. The app was easy and I liked that it would post to my twitter and facebook as well. I increased my social media range and saved me time. Every post hit 3 different locations in the social. media realm. I effectively tripled my reach while reducing my efforts. And hey folks, who doesn’t need more time?
Not long after I realized a mentor used WordPress and decided I’d try it. It was my secondary blog so I just duplicated there manually. After about a month two things happened.
1. Tumblr became buggy.
As in it didn’t work right and then was yanked from blackberry so what was left on my smartphone was effectively wasted kb’s.
2. WordPress had so much more to offer.
The app was crisper and more fluid. It also had vastly more options like statistics, easy link adding, Bold, Italics, and I could add and or buy a .com and hide my info- All from my Dashboard.
I’ve preached on knowing your stats before and if you didn’t read it just know that you need to know where you are to get where you need to be. Good statistics and analytics will show you what works and what doesn’t. Let’s say you have a linkedin account that gives you zero traffic, but your twitter gets you 400 views a month. Well folks now you know where your efforts are paying off. You know where to put more emphasis for the greatest reward.
Lastly, WordPress also had the ability to post to Google+, Twitter, facebook, Yahoo, Linkedin, and TUMBLR.
Now I could not only keep my tumblr but have my reach exceed its grasp? Was that clever or did I muck it up? Either way the point is salient. WordPress provided better tools, better advice, and a better app. And they support blackberry as zealously as android or iphone. So I’m not short changed, I’m simply blessed.
As I write this blog post on my blackberry I’d like to say this isn’t a paid endorsement just an example of the provider who suits my needs. I get nothing for this collection of thoughts wrapped in a WP Post. What I did get was a way to expand my social media presence simply and professionally. More time, more money, more happy. I won. So folks find the way that puts you in the winners circle too.
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
In 2013 the most effective resumes extend far beyond your dad’s one-sheet-of-paper rule since most employers look to social media to find the right candidate.
Looking to jumpstart your career search using social media?
Then this infographic from OnlineColleges.com provides quite a few amazing ideas on how to promote your personal brand so potential employers will take note and make that call.
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
The Art Of Getting Retweets [infographic]
Useful Imagery to help grow your social media presence
#thriveorsurvive.
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
3 Reasons Your Social Community Is Shrinking
Often times Marketers think they know what their communities want. Soon though that snazzy content marketing strategy is prompting people to unfollow, unclick and or unsubscribe. I found a few reasons why so let’s break it down folks.
Too Many Updates.
You know the guy at work who says hi 40 times a day. Or the cousin you are fond of but they call you 3 times a day to repeat the same facts or update you on the facts from five minutes ago. My personal pet peeve is the facebook guy who posts all his food pics, plays 8 different Facebook games with those 80 accompanying updates. O-M-G. Facebook forced me to go groundhog. Well not Facebook, I won’t slander them. Its the medium of choice for over a billion people worldwide (a great place for recruiting, marketing, and plain old friendship).
The point is this: Too many updates pushes people away.. Good timing, concise posts will win over fans and create business. Less is more folks.
Inaccurately Representing your brand.
Everyone hates being tricked. Fact. Pure and simple. According to the study I consulted 22% of users felt betrayed by a brand forcing them to disconnect from said brand. That’s a large loss for the companies who cheat clients whether it be inadvertent or not. When you misrepresent your brand to grow your social media fan base you are building the proverbial house on sand. The social media community is quite savvy and when you cross em they are in the wind. And that’s if you’re lucky. Hopefully word won’t spread and burn you. See yelp results to see where I’m going with this. Be genuine. Be authentic with all your moves and you will be doubly successful.
There’s No Value in Maintaining Connection.
The people who like your fan page, follow you on Twitter and buy your products do so because a connection was made. They love your product. They believe your spiel isn’t rhetoric. And indeed it shouldn’t be. When it is you have failed from the get go. That’s a lesson for another article. Be more than products. Create Value.. Be a friend and be a provider of quality. Purveyors of greatness rarely are flawless but they are always real. People rally behind them. Be great.
One parting thought- 16% of the people in the survey I consulted listed other as the reason they ‘disengaged’ from a brand. This may not help but we can assume these are people who left twitter, facebook, stumbleupon, and the like. So that is a good metric even if indirectly so.
Lastly, what key strategies do you have in place to avoid losing members of your social media communities?
#thriveorsurvive.
“Better understated than overstated. Let people be surprised that it was more than you promised and easier than you said.”
-Jim Rohn
“It is the set of the sails, not the direction of the wind that determines which way we will go.”. -Jim Rohn
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
Linkedin Tips and queues for Business
A lot of people use Linkedin. A lot. To the tune of 187 million plus. So with these kind of numbers its obvious you need to be on Linkedin. As the premier business community online I can’t think of a better social media outlet for you to join.
That being said I’m going to break down a few tips here for my readers.
Let’s start with 10 words NOT to use on your Linkedin profile:
•Creative.
•Organizational.
•Effective.
•Motivated.
•Extensive Experience.
•Innovative.
•Analytical.
•Responsible.
•Track Record.
•Problem Solving.
You wouldn’t say you were messy or irresponsible right? So stop using words that amount to nothing more than wasted space. Across seas these three word choices were found to be ditch-worthy as well:
•Experimental.
•Multinational.
•Specialized.
These words sounded good on our resumes when we were young and the internet was in its infancy. However these days we have to get ahead-and fast. Scrub your Linkedin profile clean of these words. Get out in front of the ball folks. If you are recruiting, outsourcing, or just plain need help- you attract the best by being the best.
•Skip these two words/terms as well: Dynamic and Communication skills.
Now here’s a few way to make that Linked in Profile Irresistible:
Update your Photo.
Nothing works as well as a new photo. Just make sure its professional. Also not a group shot or blurry or that tee you don’t wear to work.
Update Your Summary as Well.
Change what’s there. Add the biggest accomplishment(s) for 2012. The Summary is the place to get the word out folks.
Didn’t do one before- DO IT NOW.
Showcase your Recent Volunteering Experience.
Actions speak louder than words folks. Let people see who you are when you aren’t in front of the camera. Haven’t volunteered much lately? Time to start. is a good place to check.
Build that skills list.
Time to change it folks. The Linkedin Skills Search Box will help you by narrowing down what you type in and showing you similar terms and how popular they or others are.
Edit that profile. And don’t forget to include those skills you used volunteering (see last post).
try the Endorsement Feature.
Linkedin has added a cool feature dubbed Endorsements. Use it to give a “thumbs up” to the exceptional people within your network. At your page bottom you will see faces by your skill list- well they gave you a thumb up too. Nice feeling right?
Follow a few new “thought leaders”
This new feature let’s you follow the executive thought leaders- think Henry Blodget. Their posts will show up on your page and will show you the big topics in the year to come.
I will add more Linkedin tips soon folks.
#thriveorsurvive.
“The toughest thing about success is that you’ve got to keep on being a success.”
-Irving Berlin
Thoughts? Concerns?
Questions? Think I’m wrong?
Let’s chat.
Need ideas?
Want to learn how to invite?
Let’s chat.
Want a mentor or maybe the guy who will bounce ideas back and forth with you?
Let’s chat-
Tony@Changeinadvance.com
@changeinadvance
http://www.changeinadvance.com
Or simply reply to this article.
7 Tips to Build THE LinkedIn Super Network
Social networking has increased internet use and become a boon to big and small businesses alike., LinkedIn may just be the most critical as many business owners and decision makers congregate there. The key to making it work is to not simply connect with your cousins, bros, and frat members, but cultivate, unique and critical relationships with both other business owners and potential clients.
However this Super Network won’t happen in 24 hours. I’ve got 7 tips to get you the true benefits of a LinkedIn
1. You must Optimize your profile: right out the gate the easiest way to do this is change your profile picture. LinkedIn considers this freshness so to speak and it may help your ranking when others are searching for just what you have or are.
2. Tell people who you are, who you help and how you help them in your headline: If your headline communicates these it will grab a person’s attention. If I don’t read your headline and know exactly what you offer and why I need you and not the next guy in the cue- you’ve already lost me. Be clear and compelling folks.
3. All current and past work experiences must be filled out: People are always looking for you. Maybe not you but what you offer and a past acquaintance may be just the thing to swing their vote in your favor. When you list all of your places of employment, including where you went to school, you create a vast net for catching those who are a perfect fit and those who need your resources and skills. Also these connections may be through people you don’t know personally but through other relationships you’ve made.
4. Join targeted groups: This is perhaps the most effective way you will connect with professionals of the same mindset. These groups are filled with people serious about their LinkedIn network. These are the folks looking for deeper connections. Participation in these groups fosters a greater exchange of knowledge between you and others.
5. Create a targeted group: Leading a group can give you a certain level of credibility. It also allows you to connect with serious professionals on your field.
6. Use personal invites: I think these surpass connection requests. This is the first time people hear from you. So make what they see count. Be cordial, engaging, and helpful.
7. Endorsements and recommendations go along way: This will enhance your profile. However done wrong you are self-sabotaging. Mass/generic e-mail to clients or colleagues asking for written recommendations etc isn’t proper. . 1st, make a list of those who have great stories about you to share. 2nd, contact them personally. A call is best but a personalized email will do. Let them know your intentions and discuss how you helped them in the past so they know what story would work best. Endorsements are the same, and are a simple click of the button too. And don’t forget to let them know you will be endorsing their strong suits, or unique skills as well.
Changeinadvance 